F Archives - Piwik PRO

Facebook Inc. v. Duguid

Mon, 13 Nov 2023 21:59:06 +0000

Facebook Inc. v. Duguid is a United States Supreme Court case concerning the definition and function of autodialers. The main issue was Facebook’s notification system, which sends automated text messages to alert users of attempted logins to their accounts. Noah Duguid, who sued Facebook, argued that such notifications were illegal. However, the Supreme Court decided in favor of Facebook.

In the ruling, the US Supreme Court also clarified the definition of an automatic telephone dialing system (ATDS) under the Telephone Consumer Protection Act (TCPA). The Supreme Court ruled that autodialers are defined by their function to store or produce telephone numbers from a random or sequential number generator.

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First-party cookie

Tue, 16 Apr 2019 10:24:36 +0000

First-party Cookies are created by a visited website a visitor entered directly. Using first-party cookies means it’s your domain collecting data. This translates into greater control and full ownership of data. In other words, you can handle the data responsibly and safeguard it as best as possible.

Website owners can use cookies to automatically log users in, remember language settings, gather analytics data for content personalization, and do other functions that ensure a better user experience.

In practice, using first-party cookies means that the cookies are placed under the website’s owner’s own business domain directly, with no hidden redirects to another domain. It means that they don’t share information with other websites or advertising partners. Thus, not only are first-party cookies better able to track far more than third-party cookies, but first-party data is also much more secure.

First-party cookies function by default in browsers that block third-party cookies (also in Google Chrome). They can be blocked or deleted by the user.

Consent is necessary for first-party analytics cookies, even though they may not seem as intrusive as third-party cookies that can track a user across multiple sites or devices.

Find more details about first-party cookies on the Piwik PRO blog:

First-party vs third-party cookies: why first-party is the way to go

Everything you need to know about cookie consent in the EU

Check out our free Online Cookie Scanner

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First-party data

Tue, 16 Apr 2019 10:26:16 +0000

First-party data is information that an organization collects directly from users and customers, and which it owns. The data can come from multiple sources like a company’s CRM, social media, transactional systems, an advertiser’s web and mobile analytics tools, subscriptions and newsletter signups or marketing campaigns. It can also be taken from offline sources, e.g. in-person events or sales calls.

Find out more information on first-party data on the Piwik PRO blog:

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First-party tracking

Fri, 24 Jun 2022 12:44:35 +0000

First-party analytics is a tracking method in which trackers are issued by a website that a user views directly. So if a user lands on a website – for example, forbes.com – then this site creates a cookie which is then saved on the user’s computer.

In first-party tracking the site you’re visiting directly collects information about users and records the activity of visitors. This tracking method is used in different versions by modern analytics platforms such as GA, Adobe, Segment or Piwik PRO Analytics Suite.

First-party tracking main advantages:

Security and privacy: Using first-party tracking means that the cookies are placed under the website’s owner domain directly, with no hidden redirects to another domain. Thus, users are assured of better privacy with their data.
Accuracy: With first-party tracking, website owners are able to reach out to users with greater accuracy. On top of that, ad blockers and intelligent tracking protection (ITP) have minimal or no impact on your data.
Rich and high-quality data collection: Using first-party tracking provides a source of rich, detailed behavioral data, such as traffic sources, referring sites, page views, paths taken, conversion rates, real-time data, browser data, scroll depth, and custom events.

As privacy concerns grow around second- and third-party data alternatives, the popularity of first-party data is growing among marketers. First-party tracking meets the privacy standards Mozilla, Google, and others set to protect their users while preserving behavioral data integrity.

Find more details on first-party tracking on the Piwik PRO blog:

Anonymous tracking: useful analytics without personal data

Why first-party data is the most valuable to marketers

Google Chrome will wipe out third-party cookies. What’s next?

Personally identifiable information: what is PII, non-PII & personal data?

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Freemium model

Wed, 23 Oct 2024 11:09:36 +0000

The freemium model is a business strategy offering free basic services or products while charging for premium features or additional functionalities. This approach allows companies to attract a large user base thanks to free access to essential features. The end goal is to convert some of these users into paying customers by offering enhanced product capabilities. This strategy enables businesses to increase market revenue while monetizing through upselling opportunities.

Check our offer for Piwik PRO Analytics Suite freemium model.

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Funnel analysis

Wed, 19 Jul 2023 08:07:13 +0000

Funnel analysis analyzes the chain of events leading to a conversion. Events within the funnel take place inside products, mobile apps, websites, emails, or other digital touchpoints.

Funnel analysis lets you understand user behaviors and the obstacles encountered throughout the customer journey. Then, you can improve the friction points to encourage customers down the funnel. Additionally, funnel analysis allows you to monitor your customers’ actions and behaviors, which helps you understand their intentions or motivations.

Read more here: Conversion funnel analysis: A step-by-step guide

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