I Archives - Piwik PRO

Iframe

Tue, 04 Apr 2023 09:47:14 +0000

An iframe (inline frame) is an HTML element that loads another HTML page within the document. Essentially, it shows content from another website within the page in question. Iframes are commonly used to embed YouTube videos, Google Maps content, or ads.

From a Data privacy perspective, it’s worth noting that iframes can collect Visitor data while loading content from another site. To respect their privacy, you should only show content in iframes to visitors who give valid Consent .

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Impressions

Mon, 10 Jun 2019 07:55:16 +0000

Impressions are views of a creative or any other content without it being clicked.

An element may be for example an ad banner, text, Google Ads ad or part of a website tagged in the Content tracking feature.

Impressions are an important indicator of the visibility of the item.

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Inbound marketing

Tue, 04 Apr 2023 09:54:14 +0000

Inbound marketing is a marketing strategy focusing on attracting the right customers and engaging them with your company’s solutions.

The goal is to help users solve their problems and guide them through the capabilities of your company’s products or services. Inbound marketing solutions are particularly handy for B2B companies where the Customer journey is complex and the decision-making process takes time.

The most common inbound marketing methodologies include:

Creating and publishing blog content.
Implementing an SEO strategy.
Maintaining a company newsletter.
Hosting webinars.
Being active on social media channels.
Creating podcasts.
Preparing and distributing whitepapers or ebooks.

When done right, this kind of marketing can help you attract new prospects to your company by engaging with them at scale but simultaneously approaching them individually. You get a chance to increase conversions, reduce acquisition costs and enhance customer loyalty, leading to your business’ growth.

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Intelligent Tracking Prevention (ITP)

Fri, 19 Jul 2019 12:52:02 +0000

Intelligent Tracking Prevention is a feature developed by WebKit, an engine used in Safari and other browsers, that reduces cross-site tracking by further limiting cookies and other website data. It was designed to recognize and prevent domains with tracking capabilities from following users across the web using first-party cookies.

How does it work?

Intelligent tracking prevention incorporates a machine-learning model (machine learning classifier) based on statistics collected by the browser to evaluate which domains can track users’ actions across different websites.
If the machine learning classifier identifies that a particular first-party cookie can be used for tracking. Then, the cookie will be blocked unless you use the storage access API to ask users if they allow using your cookie.

Read more about ITP and cookies on the Piwik PRO blog:

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