Key performance indicator (KPI)

Mon, 10 Jun 2019 07:57:51 +0000

A Key Performance Indicator (KPI) is a key measurement that can be used to measure the success or performance of, for example, an advertising campaign. KPIs are set as targets.

Some examples of KPIs in online marketing:

Find more information about the topic on Piwik PRO blog:

42 KPI ideas for your product analytics

The post Key performance indicator (KPI) appeared first on Piwik PRO.

]]>

Keywords

Tue, 16 Apr 2019 10:55:43 +0000

Keywords are words and phrases that people type into search engines. Keywords are essential for and Search engine optimization (SEO) . They let you discover how people are looking for your products, services or information, and simplify the process of finding them. With the right implementation they help your site rank higher in search results.

Keywords are also used in the campaign tracking parameters:

pk_keyword

or utm_keyword Read more about reporting on keywords on Piwik PRO help center:

Google Search Console report

The post Keywords appeared first on Piwik PRO.

]]>

K Archives - Piwik PRO

Key performance indicator (KPI)

Keywords