L Archives - Piwik PRO

Landing page

Mon, 10 Jun 2019 07:58:14 +0000

Landing pages, also called “lead capture pages”, are web pages designed with a Conversion goal in mind. On those pages you provide a visitor with an offer, for instance an ebook or any other source that brings value to the visitor, in exchange for information about the visitor.

Landing pages can be optimized for a campaign or search for a target audience and may, for instance, include special offers. It’s good practice to strip the page down and focus the visitor’s attention on the desired action such as form submission.

Readon more on landing pages on the Piwik PRO blog:

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Lead

Mon, 10 Jun 2019 07:58:58 +0000

A lead is a person who provides information about themselves by filling out a webform or in any other way and has previously become aware of a company’s products or services.

Becoming a lead is the first step in the Customer lifecycle journey. Later in cycle leads get qualified, first by marketing team Marketing qualified lead ) then by sales team and if there is expressed interest they are presented with the offer.

Leads are stored in the CRM and their profiles can be extended with for example analytical data from Web analytics .

Read more about building rich profiles to improve your marketing efforts in: Single customer view (SCV): what is it and how does it work?

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Lead acquisition (lead generation)

Mon, 10 Jun 2019 07:59:14 +0000

Lead acquisition, also called lead generation, is a marketing process in which you attract site visitors who express their interest in your brand, company’s product and convert them into your customers. This process involves different marketing channels from organic search, email marketing, to social media, and many more.

A Lead is generated when a visitor has become aware of a product or service and is willing to share their contact information, learn more about your brand, subscribe to a newsletter, or download your ebook, etc.

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Lead magnet

Tue, 11 Jun 2019 09:20:44 +0000

Lead magnet in marketing is a special offer or service you promote to encourage people in your target audience and provide them with in exchange for their contact information.

Lead magnets get their name from their nature of attracting marketing leads into the sales and Marketing funnel . Below is the list of most often used forms of lead magnets:

Ebooks
Blog posts
Whitepapers
Reports
Templates or digital toolkits
Email series or “mini-courses”
Industry guides
Buyers guides
Case studies
Free access to educational materials
Free consultation
Free product demo

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Lead nurturing

Tue, 11 Jun 2019 09:31:56 +0000

Up to 95% of prospects on our website are not ready to speak with our sales tem. Lead nurturing empowers our B2B marketing to build vital relationships with these qualified prospects before passing them to sales. Lead nurturing is a process by which leads are tracked and developed into Marketing qualified lead s and then in to sales-qualified leads. Meaning that they are ready and worthy of a salesperson’s time.

Lead nurturing involves sending triggered, targeted messages to prospects based on behavior, as well as educating and pre-selling prospects with personalized communications. Lead nurturing starts once a company has a potential client’s contact information and can personalize communication with him or her.

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Log analytics

Wed, 12 Jun 2024 14:40:32 +0000

Log analytics, one of the earliest methods for server-side tracking, involves analyzing log data from your website. By using specialized software, you can import server-side logs from your web server to retrieve records that match specific criteria, helping you identify trends and analyze patterns in user behavior.

However, the information collected through server logs is more limited compared to client-side JavaScript data. Server logs don’t capture details like browser plugins, screen resolutions, or page titles, which can be valuable for analysis. Additionally, identifying visitors is more challenging because server logs don’t store information about cookies set in the user’s browser.

Lastly, maintaining log analytics is more difficult compared to newer methods like client-side and server-side tracking. Because of these challenges, log analytics is typically used by institutions that, for various reasons, cannot utilize the more convenient tracking technologies.

To learn more about data tracking methods in analytics, read this post: Server-side tracking and server-side tagging: The complete guide.

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Looker Studio (former Data Studio)

Tue, 17 Jan 2023 10:51:40 +0000

Google Looker Studio, formerly Google Data Studio, is a BI tool for creating interactive reports and dashboards. Looker Studio is one of the most commonly used marketing reporting tools. It allows marketers to use more than 600 connectors as data sources and create reports from templates.

Recently, Google has renamed Google Data Studio to Looker Studio. Google aims to unify all its business intelligence tools under the Looker brand and make Looker the face of all existing Google Cloud data analytics programs.

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