O Archives - Piwik PRO

On-premise / self-hosted

Fri, 17 May 2019 12:22:50 +0000

On-premises, also known as self-hosted, is a setup that allows databases and software to be implemented 100% on your own infrastructure. In practice, it means knowing where your data is stored, how it’s handled, and who gets hold of it. This is because you keep the data on your servers. In this way, you avoid the risk of sharing data with third parties.

With on-premises hosting, you get complete control and ownership. This translates into better security and more flexibility in using the data. Finally, you gain better efficiency, scalability and support.

More about the hosting options you can choose from:

How to host your analytics: public cloud vs private cloud vs self-hosted

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Open platform https://piwik.pro/glossary/open-platform/ Wed, 23 Oct 2024 11:10:38 +0000 https://piwik.pro/?post_type=glossary&p=58953 An open platform is a framework that allows developers to build applications or services using publicly available application programming interfaces (APIs) and tools. This approach fosters collaboration and innovation by enabling developers to integrate their solutions with existing systems seamlessly. Open platforms often create ecosystems where users can share resources, contribute to ongoing development, and […]

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Opt-in

Tue, 16 Apr 2019 10:52:25 +0000

Opt-in is a term related to data privacy. It means a permission given to marketers or data to use the information about the user or perform other marketing activities.

Opt-in is a legal marketing approach when a marketer asks for users’ permission in order to send them promotional content. Opt-in can be full or partial, which means the user can agree to all or just some marketing activities.

Under GDPR , companies are required to ask for consent for sending any advertising messages unless they are processing personal data on the basis of legitimate interest.

Here’s an example of an opt-in placed on the Piwik PRO website – an additional checkbox in a download form:

More about opt-in on Piwik PRO blog:

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Opt-out

Tue, 16 Apr 2019 10:59:49 +0000

This is a mechanism that provides users with an option to withdraw their Consent to receiving marketing information or using personal or non-personal data.

More about Opt-out mechanism on Piwik PRO help center and the blog:

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Organic traffic

Tue, 04 Apr 2023 11:25:53 +0000

Organic traffic refers to visitors who land on your website from organic search results. You can increase the number of visits from search engines by improving your content’s ranking in relevant search results with SEO. You should aim to bring in visitors with specific intent and use for your content.

Organic traffic is a low-cost, scalable way to reach customers online. For quicker results but at a higher price, you can turn to paid traffic, which includes visits from clicks on PPC ads on the Search engine results page (SERP) .

Growth in the organic channel may take time and won’t always be easy, especially if you try to rank for competitive Keywords . On the other hand, you can drive new people to your site who haven’t heard about your brand before. You can put your content in front of huge numbers of people worldwide, build your brand’s credibility, and compete with related websites.

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Organization for Economic Cooperation and Development (OECD)

Fri, 19 Jul 2019 12:51:27 +0000

Intergovernmental economic organization founded to boost economic progress and world trade.

OECD is a forum of countries describing themselves as committed to democracy and the market economy, providing a platform to compare policy experiences, seek answers to common problems, identify good practice and coordinate domestic and international policies of its members.

The privacy principles defined by the OECD consist of the following:

Collection limitation: data collection should occur only with the knowledge and consent of a concerned individual (data subject).
Data quality: you should only collect information which is relevant and accurate for a particular aim.
Individual participation: the concerned individual should know if their information has been collected and must be able to access it if such data exists.
Purpose specification: the intended use for a particular piece of information must be known at the time of collection.
Use limitation: collected data must not be used for purposes other than the ones specified at the time of collection.
Security safeguards: reasonable measures must be taken to protect data from unauthorized use, destruction, modification, or disclosure of personal information.
Openness: individuals should be able to avail themselves of data collection and be able to contact the entity collecting this information.
Accountability: data collector should be held accountable for failing to abide by any of the above rules. There needs to be a dedicated person.

Read more about the OECD on the Piwik PRO blog:

OECD guidelines: 8 privacy principles to live by

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