S Archives - Piwik PRO

Sales conversion rate

Wed, 19 Jul 2023 08:12:59 +0000

Sales conversion rate is the percentage of visitors who make a purchase in your online store. It can identify the effectiveness of campaigns, tools, messaging strategies, channels, and more. This metric can be a key performance indicator (KPI) that many sales and marketing teams will use to identify the health of their strategy. The sales conversion rate is calculated by dividing the total number of sales by the total number of qualified leads multiplied by 100.

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Sales funnel

Thu, 03 Aug 2023 10:07:56 +0000

The sales funnel illustrates the customer journey in its visual form, showing that every sale starts with a large number of prospects and ends with a much smaller number of actual customers. Simply put, it describes the steps someone takes to become your customer.

One of the most popular ways to divide the stages of the sales funnel is as follows:

Awareness is when someone learns about a product or service. It consists of all the marketing strategies that attract prospects to your business, such as, for example, a landing page.
Interest occurs when the prospect knows about a company, brand, and products or services and evaluates it based on their interest level.
Decision happens when the customer is ready to buy and may consider several options before purchasing to find the best one.
Action is the final stage when the prospect becomes a customer by buying your product or service.

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Sales opportunity

Tue, 11 Jun 2019 09:22:42 +0000

Sales opportunity is another step in lead qualification process. Once the Lead becomes Marketing qualified lead it is passed to the sales team. Next, sales team begins its own lead qualification process. Usually this requires direct contact with the lead and acquiring as more information about the prospect.

Based on all that information the sales team decides if this particular lead represents opportunity of becoming a customer or not. If no the lead will be declined and left for further Lead nurturing until they will become once again sales ready. If yes, then the sales team marks this lead as sales ready.

Typical qualifying questions are based on the BANT approach:

Budget: does the prospect have enough money to buy the services?
Authority: who’s the decision maker in the prospect’s organization?
Need: does your product or service meet the prospect’s need
Timescale: does your prospect have a specific time when they wish to proceed with the project?

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Sales-qualified lead (SQL)

Tue, 04 Apr 2023 09:33:30 +0000

A sales-qualified lead (SQL) is a prospective customer that expresses interest in purchasing your company’s product or service. SQL refers to one of the Customer lifecycle stages describing the user’s relationship with your company.

SQLs have moved through the sales pipeline and converted from a Marketing qualified lead (MQL). They have shown a buying intent, meaning they have a high potential to convert to paying customers.

Sales-qualified leads must meet pre-established criteria set forth by the sales teams to ensure they only spend time and resources on leads most likely to convert. But the exact qualifications for an SQL will vary depending on the company’s size, industry, and offerings.

Typically, an SQL will have the following:

The budget to purchase your offerings.
Buying power or authority to influence decision-makers within their organization.
A need for your products or services.
Sufficient urgency to buy from you.

Data about SQLs and other types of leads can be stored in a CRM. Their profiles can be enriched with more information, such as behavioral data from analytics.

Tracking SQLs gives you insights into how your marketing strategy is performing, what brings users in, and how often your sales team closes SQLs. Getting consistent leads can help your brand market and sell more efficiently. You can learn how to better tailor your messaging to prospective leads based on their interest.

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Sampled data

Wed, 06 Nov 2024 14:09:05 +0000

Sampled data depicts a subset of your traffic data that has been selected, extrapolated, and assumed to accurately represent all the data from the set.

Data sampling is a process designed to speed up reporting in web analytics, but depending on the circumstances and sampling approach, it may cause issues.

For example, sampled data may not be useful when you need to perform a precise analysis, such as on your site’s conversion rate or total revenue. However, in some cases, sampling might be necessary. For example, if you are creating a report for a huge number of events or sessions, it may take too long to generate, impeding your reporting speed.

Data sampling is commonly applied by several major analytics platforms. For example, in Google Analytics 4 (GA4), you may find sampled data in standard reports and advanced analysis when you cross a threshold of 500k sessions (in some cases it might be even less). Some analytics platforms, such as Piwik PRO, don’t sample data by default and only do it on request when it’s necessary to improve reporting performance.

Analysts can turn to raw data, which is a set of events and sessions collected from visitors’ activity on a website or app and used to calculate reports. Raw data is the initial data collected directly from sources without manipulation or analysis. Because raw data is not filtered or processed, it provides a complete view of information. It allows for in-depth analysis and accurate insights. With proper tools, raw data provides more possibilities for exploring data insights and making them useful.

Learn more:

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Search engine optimization (SEO)

Wed, 05 Jun 2019 13:12:20 +0000

Search engine optimization (SEO) is a process that increases a website’s visibility to search engine users. The goal is to increase visibility, therefore increasing website traffic/users. SEO focuses on unpaid results, also known as organic traffic.

Unpaid traffic may originate from different kinds of searches, including image search, video search, academic search or news search.

We can distinguish two types of SEO:

On-page – all the actions performed on the website itself such as keyword optimization, headlines or using structured data.
Off-page – all activities outside the website, e.g., link building.

As an online marketing strategy, SEO considers how search engines work, the computer-programmed algorithms that dictate search engine behavior, what people search for, the actual search terms or keywords typed into search engines, and which search engines are preferred by their targeted audience. SEO is performed because a website will receive more visitors from a search engine when websites rank higher on the search engine results page (SERP). These visitors can then potentially be converted into customers.

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Second-party data

Fri, 24 May 2024 08:34:43 +0000

Second-party data refers to another company’s first-party data that is shared or sold directly between the two parties. In this data-sharing arrangement, both parties exchange the data with mutual consent. This type of data sharing often occurs through trusted partnerships, collaborations, or direct agreements between companies.

The exchange of second-party data relies on high trust between the two parties. Both organizations should know that the shared data is accurate, relevant, and obtained with proper consent from the individuals involved.

Since second-party data originates from another company’s first-party data, it is often considered to be of higher quality and accuracy than third-party data from external sources.

You might also like:

What is first-party data and how does it benefit your marketing

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Segmentation

Wed, 19 Jun 2019 08:29:52 +0000

Segmentation is a method of dividing your analytics data into more manageable chunks according to your criteria. You can create a segment, a data subset, of visitors who share certain traits or behaviors. That gives you a broader perspective on your audience and the way they move through different stages of their Customer journey .

You can group visitors based on, for example:

Localization (country, city etc)
Technology (device, browser etc)
Website/app activity, such as:

Specific pages visited
Specific forms filled out

Referral / referrer Referral (user comes via search engine, website etc)

That allows you to generate reports for selected visitors according to the chosen criteria.

More about segmentation and segments on the Piwik PRO blog:

More about segments on our help center: Group visitors into segments

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Sensitive data

Tue, 08 Dec 2020 12:14:30 +0000

Sensitive data is a special category of personal data under the GDPR.

The following types of information fall under this definition:

health data
racial or ethnic origin
religious beliefs
sexual orientation
trade-union memberships
political opinions
biometric data

As a Data controller , you must meet the following conditions in order to process sensitive data:

You must obtain user consent
The processing is necessary to protect the vital interests of the data subject when one is unable to give consent
The data subject has revealed the sensitive data publicly
It is necessary for claims or in a legal process
Processing the data for reasons of substantial public interest on the basis of EU or national law
You are processing the data for preventive or occupational medicine
The processing is required for public health reasons – preventing epidemics, etc.

For more details we recommend reading this article prepared by the European Commission.

What’s more, such data requires special protection from unauthorized access to ensure that the privacy and security of both individuals and companies is properly guarded. You can read about this here.

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Search engine results page (SERP)

Tue, 21 Mar 2023 09:08:37 +0000

What is SERP (search engine results page)?

A search engine results page (SERP) is where you find the results after searching on a search engine like Google, Yahoo, or Bing.

The highest-ranking search results are the most relevant or the ones that an organization or individual pays the search engine to place at the top of the results page. Search engine algorithms rank content on the page, making links less relevant as the reader moves down.

Search engines include the same standard features in their SERPs, such as the following:

A list of linked webpage titles or title tags.
URLs to each page listed.
A brief description of each webpage is called the meta description.
Images related to the search.
Advertisements.
A list of People Also Ask (PAA) questions includes user questions about a search term and quotes from search results pages answering those questions.

The SERPs have common features, but each is unique to the individual searching. A search engine’s SERPs are frequently customized based on a user’s location, search, and browser history.

Providers of search engines are constantly updating their algorithms to improve the results they provide, incorporate new technologies, and analyze new web pages.

Companies can monitor and improve their webpage performance in SERP using different tools, including Google Search Consols, SEMrush, Ahrefs, and analytics platforms Google Analytics and Piwik PRO.

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