T Archives - Piwik PRO

Tag management / tag manager

Fri, 17 May 2019 12:28:35 +0000

Tag management is a system used in online marketing to automate the process of creating, setting up and running tags.

A tag manager can be used to install tracking codes or Conversion pixels on websites and mobile apps without having to directly edit the source code. This allows user tracking to be implemented with minimum involvement of the IT department.

Comparison of 6 tag managers – 70 factors from tag types to privacy

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Third-party cookie

Fri, 17 May 2019 12:30:09 +0000

Third-party Cookies are not created by the website being visited, but other domain. Let’s imagine a visitor is browsing forbes.com which has a YouTube video on one of its pages. In this case, YouTube will set a cookie which is then saved on a visitor’s computer. This cookie is classified as a third-party cookie, because it’s created by a different domain than forbes.com.

Third-party cookies are the fuel of online advertising. As website owners add their tags to a page, they can display ads as well as track users and devices across the different sites they visit.

Since cookies can be used to store and retrieve information about users and their interactions with websites, they’ve been recognized as a threat to privacy. Because of the widespread use of cookies, data is scattered across apps, websites and services. From a privacy perspective, it’s difficult to say who does what with the data, etc. Therefore, measuring third-party data is getting more and more problematic.

With the passage of CCPA and GDPR, governments are seeking to protect the privacy rights of website users. These laws and regulations create penalties for those that fail to notify web users of the presence of cookies. Thus, third-party cookies have to be used with user consent. These regulations also require website operators to let users know what information is being collected and with whom this information is shared, along with giving them a way to opt out at any time.

Therefore, the days of third-party cookies are numbered. Apple’s Safari and Mozilla’s Firefox now block third-party cookies by default.

After four years of promising the ad industry it would eventually remove third-party cookies from its browser, in July 2024, Google announced it wouldn’t deprecate third-party cookies in Chrome.

While this decision gives advertisers some clarity, the web has been moving away from third-party cookies for years in favor of more privacy-first technologies. Also, the quality and reach of third-party cookies have been continuously degrading. If users get the option to opt out of tracking, they may additionally contribute to the technology becoming a thing of the past.

Find more details on third-party cookies on the Piwik PRO blog:

Check out our free Online Cookie Scanner

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Third-party data

Fri, 14 Jun 2024 12:12:58 +0000

Third-party data is information collected from users by websites they aren’t directly interacting with. It’s used to track what users do online, like which websites they visit and what they’re interested in, helping advertisers show targeted ads.

This type of data is typically gathered using third-party cookies from services like Google and Meta ad networks.

While they have been integral to online advertising and personalization, concerns about privacy and user consent have led to increased scrutiny and regulatory changes.

To address these privacy concerns, web browsers like Mozilla Firefox and Apple Safari have implemented features such as intelligent tracking prevention (ITP) and enhanced tracking protection (ETP) to block third-party cookies by default.

Google Chrome, while initially planning to phase out third-party cookies by 2022, has extended the timeline to 2025.

These changes reflect a broader shift towards greater transparency and control over online tracking practices. If you’d like to learn more about best practices for effective analytics and advertising that don’t involve third-party data, read these posts:

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Third-party tracking

Mon, 27 Jun 2022 12:18:33 +0000

Third-party tracking refers to the practice in which a tracker on a website is set by a different website than the one the visitor is currently on. Third-party trackers are snippets of code that are typically installed on multiple websites. They collect and send information about a user’s browsing history to other companies, often for advertising purposes. If the same third-party tracker is present on many sites, it can build a more complete user profile over time.

Third-party tracking is slowly becoming a thing of the past. Ad blockers and browser restrictions like Safari’s intelligent tracking prevention (ITP) or Firefox’s enhanced tracking prevention (ETP) make third-party tracking less effective, consequently lowering data quality. Moreover, companies may be in trouble using third-party cookies on their websites without complying with privacy laws in a specific jurisdiction, such as PECR or TTDSG.

Learn more about ITP from our blog post: What Intelligent Tracking Prevention (ITP) means for web analytics & marketing [Updated]

Find more details about third-party tracking on the Piwik PRO blog:

To learn about differences between various types of customer data, read our articles:

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Time spent on page

Thu, 03 Aug 2023 10:11:01 +0000

Time spent on a page is the average time users spend viewing a specific page or screen. For most websites, this is the time when a visitor spends reading content on a single page. This number is calculated from when visitors land on a page until they exit.

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Touchpoint

Mon, 10 Jun 2019 08:00:58 +0000

A touchpoint is every single moment and place where a user comes in contact with a brand, a company or product.

There are controllable touchpoints, like:

And there are non or indirectly controllable touchpoints such as blog articles and review portals.

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Traffic analytics

Wed, 19 Jul 2023 08:03:04 +0000

Traffic analytics is a method of collecting data about your website’s visitors and their behavior. It is crucial to build effective sales and marketing strategies.

This metric can tell you what content performs best, how much traffic your website gets over a specific time, how high your bounce rate is, or how long visitors stay on your website and if they return.

All this information gives you insights on how to improve conversions. You can also leverage what content resonates with visitors, which marketing campaigns are most successful, or what drives visitors off your website.

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Transactional data

Mon, 27 Mar 2023 11:55:52 +0000

Transactional data is information captured when users buy your service or product.

Examples of transactional data include:

Products/subscriptions purchased, the customer who made the purchase, the date and time of the purchase, how much the customer spent in total, applied discounts or promotions, where the transaction occurred, the payment method used, etc.
Customer service communication between the business and customers, types of issues, how the problems were resolved, customer satisfaction and retention metrics, etc.
Shipping status, suppliers, logistics partner data, etc.
Products returned by customers, reasons for the returns, the amount of refunded money, etc.

Your business can benefit from transactional data by:

Identifying trends and patterns in customer behavior.
Tracking sales across different channels or regions.
Understanding how specific products or services are performing over time.
Improving customer service.
Making informed decisions about business processes and operations.
Enhancing customer experience by delivering more consistent services.
Discovering new opportunities for growth and profitability.
Tracking your business’ financial performance.

You can combine transactional data with other types of information – such as behavioral data – to provide context to everyday transactions and help organizations better understand what their customers are doing online. Insights provided by transactional data can become actionable – for example, by connecting it to a customer data platform.

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The German Telecommunications and Telemedia Data Protection Act (TTDSG/TDDDG)

Tue, 18 Apr 2023 13:12:16 +0000

The German Telecommunications and Telemedia Data Protection Act (TTDSG), or Telekommunikation-Telemedien-Datenschutzgesetz, adopted by the German Federal Cabinet, has been in force since December 1, 2021.

The German Telecommunications and Telemedia Data Protection Act merges the data protection provisions of the Telemedia Act (TMG) and the Telecommunications Act (TKG) into one.

The TTDSG applies not only to providers of number-based telecommunications services (i.e., telephone services) but also to providers of number-independent services (so-called over-the-top services such as webmail or messenger).

The TTDSG also applies to telemedia service providers. Telemedia is electronic information and communication, excluding telecommunications or telecommunications-based services (see above) or broadcasting. This includes websites and other online offers of goods/services, video-on-demand platforms, and simple advertising e-mails.

The TTDSG became the TDDDG on May 13, 2024. The law was renamed the Telecommunications Digital Services Data Protection Act (TDDDG) in order to harmonize German law with the European Digital Services Act (DSA).

The geographical scope of the application corresponds to GDPR.

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