The post Unique visitor appeared first on Piwik PRO.
]]>The number of unique visitors does not increase if a previous visitor returns to a page multiple times – they will still be counted as a single unique visitor.
Measuring unique visitors can help your business by:
- Showing you the size of your audience – By tracking the number of unique visitors, you get insight into how many people see your content for the first time. For example, if you run a Facebook ad that directs people to your website, you could use unique visitors to measure how many people clicked on the ad and visited your site.
- Helping you understand your customers’ behavior – You can respond appropriately to how users behave on your site. For example, if visitors continue to return to your website, it could indicate that they enjoy your content or are interested in your services. On the other hand, if you have a lot of unique visitors but few returning visitors, you might need to investigate why they don’t return.
The number of unique visitors can be inaccurate. The same users may visit your site using different browsers, devices, or IP addresses. So, someone who scrolled through a product page on their phone but moved to the desktop for purchasing is considered two unique visitors.
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]]>The focus of upselling is to increase the average transaction value by convincing customers to opt for higher-priced options or additional features. For example, if a customer is interested in purchasing a basic smartphone, an upselling opportunity could involve recommending a higher-end model with better specifications or additional accessories.
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The post User acquisition (UA) appeared first on Piwik PRO.
]]>User acquisition activities are crucial for app growth. The more users install and use the app, the more monetization opportunities you get. More downloads also mean better visibility in the app store.
Some types of user acquisition activities include:
- Paid media marketing – Paying a third party to advertise the product. For example, displaying banner ads on sites frequented by your audience, ads or targeted posts on social media channels, paid search ads, and partnering with influencers to promote your app to an aligned audience.
- Owned media marketing – Using the company’s own resources to acquire users. For example, sending emails, SMS, QR codes, own social media pages, and rewarded user invite communications.
- App store optimization (ASO) – Optimizing the app store page’s headline, description, keywords, and other components to boost store rankings and improve the app’s discoverability.
User acquisition is also about retention. Companies should utilize retargeting and re-engagement campaigns for users who have installed the app but haven’t been active lately. The goal is to reconnect and bring them back – for example, through personalized push notifications or emails.
Further reading:
- Mobile analytics: A complete guide to optimizing the user journey inside your app
- Mobile app analytics: Best practices that help you do it right
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]]>The post User engagement appeared first on Piwik PRO.
]]>User engagement can be tracked using indicators such as duration of the session, Page view s and Bounce rate .
Read more about user engagement on the Piwik PRO blog:
- 4 steps to optimize visitor engagement with your website using the content efficiency report
- 3 reports for optimizing user flow on your website
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]]>The post User experience (UX) appeared first on Piwik PRO.
]]>Organizations that want to improve user experience first need to understand user needs, what they value but also what users want to achieve with a product or service.
In digital marketing UX includes numerous strategies and tools that design user-oriented product or service. With the right experience marketers can increase the number of purchases, sign-ups, and subscriptions.
One of the ways to improve user experience in digital marketing is using customized content. Personalized content increases the likelihood of further Conversion s and can strengthen brand loyalty.
Read more about user experience on the Piwik PRO blog:
- 10 things to consider for improving user experience with web analytics
- E-commerce in transition – providing a safe customer experience
- Improve consumer experience in healthcare with Analytics and personalization: 3 powerful use cases
- How funnel reports can improve conversion rates and user experience
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]]>The post User identifier (user ID) appeared first on Piwik PRO.
]]>According to GDPR, any information that can lead to the direct or indirect identification of an individual will be considered personal data. The types of identifiers include a name, an identification number, location data, or an online identifier (like an IP address or cookies). These identifiers refer to information about an individual’s tools, applications, or devices. If you collect personal data, you are subject to GDPR requirements.
User identifiers also play a significant role in analytics. Many analytics technologies can’t identify unique users if they use multiple devices across multiple sessions. Each time a user does this, a new user is counted. A unique user ID eliminates this issue, attributing all activity to one user in analytics reports.
More details about the user ID on the Piwik PRO help center and blog:
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