This latest addition complements our existing location in Hong Kong, expanding our global hosting footprint and offering organizations in the Middle East and North Africa (MENA) region a reliable solution for local data residency and high-performance analytics.

Why regional data centers matter

For businesses in regulated sectors such as government, healthcare, finance, energy producers, and telecommunications, choosing the right hosting location is critical. Piwik PRO’s global data center network allows organizations to:

• Comply with local data protection laws, including GDPR, UAE data regulations and Hong Kong’s PDPO.
  
• Improve performance and responsiveness with reduced latency.
  
• Maintain control and security with enterprise-grade cloud infrastructure from trusted providers like Microsoft Azure and Elastx.

Piwik PRO hosting locations

New: UAE North (Microsoft Azure)
Ideal for organizations in the MENA region
Store and process data within UAE borders, meet compliance requirements and benefit from Azure’s security and scalability.

Hong Kong
Serving businesses across Asia-Pacific (APAC)
Supports local data residency and delivers fast, reliable access to analytics across the region.

Other hosting options
We also offer hosting in the U.S., Netherlands, Germany, Sweden (via Elastx), and over 60 Microsoft Azure regions worldwide. Choose between public and private cloud environments to meet your business’s specific compliance and performance needs.

Trusted analytics that put privacy first

Piwik PRO Analytics Suite combines powerful capabilities with ease of use, helping organizations of all sizes gain accurate, actionable insights from their websites, mobile apps and digital products. Built with privacy and compliance at its core, our platform supports key privacy laws (like GDPR, HIPAA, and CCPA) out of the box.

• Reliable and accurate data – Track user behavior and conversions with unmatched precision, even in the face of modern privacy challenges.
  
• Easy to use – Enjoy a user-friendly interface, intuitive dashboards and seamless workflows for marketers, analysts and developers alike.
  
• Privacy-first – Collect and activate data without compromising user trust or regulatory compliance.
  
• Fully integrated – Leverage built-in tag management, consent management and customer data platform (CDP) features.

Choose the hosting strategy and analytics platform that fits your business

With Piwik PRO, you get more than just compliant hosting—you get a robust analytics platform designed to deliver insights you can trust. Whether you’re focused on data residency, performance, or secure analytics, our flexible deployment options help you stay in control.

Contact us today to find the best hosting and analytics setup for your business.

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To meet these evolving needs, we’re excited to share some important updates about our platform. Over the next six months, we’ll be transitioning our free Core plan to the new Business plan. Our Enterprise plan will be divided into three tiers offering different levels of flexibility, scalability and support. 

With these changes, we will help organizations of all sizes unlock better insights, get more business value from analytics and prioritize user trust. 

Highlights:

• The free Core plan is going away. All Core accounts will be transitioned to the Business plan in December 2025.
• The Business plan is ideal for small to mid-sized organizations looking for a cost-effective platform with access to practical insights and privacy compliance.
• The Enterprise plan will be divided into three tiers, each corresponding to a different stage of organizational growth – from companies seeking deeper marketing insights to enterprise-grade organizations operating in highly regulated industries.
• Regardless of the plan you use, our platform provides access to integrated analytics and insights, as well as privacy compliance and data activation, enabling you to futureproof your data strategy and support your organization’s growth.
• Our new pricing will take effect on August 4, 2025.

Why these changes matter

As a result of these changes, all our customers will be able to maximize the benefits of a unified platform that combines analytics, tag management, consent management and data activation. By providing transparent pricing and a steady path to grow, companies can get started easily and scale confidently with a single data ecosystem rather than multiple standalone tools. 

Here is how a single unified platform delivers more value:

• Eliminates data silos and ensures consistency
• Streamlines compliance and reduces legal risk
• Accelerates time-to-insight and action
• Reduces total cost of ownership and complexity
• Enables advanced use cases through shared context

Rather than a one-size-fits-all approach, we’ve created distinct pathways that align with different organizational maturity levels, security requirements, and growth journeys.

Whether you’re a growing business taking your first steps into advanced analytics or a large enterprise requiring extensive flexibility and control, our new pricing structure ensures you have access to the right combination of features, support, and scalability. 

The Business plan: Perfect for growing organizations

Our new Business plan is best for smaller organizations that want to transition to privacy-compliant analytics and make more confident marketing decisions. 

This plan gives you:

• Up to 2 million monthly actions
• 25 months of data retention
• EU-operated hosting in Sweden
• Full compliance with GDPR, CCPA, LGPD and more
• Complete analytics suite and basic data activation
• Ability to add more features, like integrations, support or implementation services

The Business plan will become available to everyone this summer, with a new entry-level plan starting from just €35 per month, making it the most powerful and cost-effective option on the market. 

The Enterprise plan: Scalability and flexibility for complex needs

We’ve expanded our Enterprise plan to better suit organizations with more sophisticated analytics, data activation, and privacy needs. Starting at €366 per month when billed annually, each tier builds upon the capabilities of the previous one. 

Data Fundamentals

The first tier is designed for privacy-conscious, emerging organizations that are building their privacy-first data foundation. It’s ideal for businesses looking for an integrated platform that handles data collection, analysis, and activation while ensuring compliance. 

Key features:

• 1M to 100M monthly actions
• 25+ months of data retention
• 1000 profiles per month for data activation
• 5 domains for consent management
• 75 custom reports and dashboards
• Choice of data centers (Germany, Netherlands, Sweden, US, Hong Kong)

Trusted Insights

The mid-tier is designed for organizations with more advanced data needs. It’s ideal for growth-oriented, privacy-focused organizations seeking advanced analytics, integration across channels, and data activation to broaden their reach and engagement. 

Key features:

• 1M to 500M monthly actions
• 25+ months of data retention
• 4000 profiles per month for data activation
• 10 domains for consent management
• 150 custom reports and dashboards
• Extended data lookback period (12 hours)
• HIPAA compliance with BAA
• Account management and support
• Ability to review and negotiate contract terms

Secure Intelligence

The top tier is developed for organizations in highly regulated industries that require data governance and sovereignty. It’s ideal for enterprises that need the highest-grade security, unlimited reporting and activation capabilities, and maximum flexibility and customization.

Key features:

• Starting from 2M actions with no upper limit
• 37+ months of data retention
• Unlimited data activation profiles
• 15+ domains for consent management (customizable)
• Unlimited custom reports and dashboards
• 24-hour data lookback period
• HIPAA compliance with BAA
• Private cloud hosting options
• Account management & support and personalized product training
• Full contract negotiation capabilities

Next steps for Core users

If you’re currently using one of our Core plans, here is what you can expect:

• New and current free Core users: Your plan will stay active through December 2025. After that, you’ll be able to upgrade to the Business plan. You can expect additional benefits by switching plans early – we will provide more details about it soon.
  
• Users with a paid Core subscription: You’ll receive a personalized offer to seamlessly transition to the Business plan. Our team will work closely with existing customers to ensure a smooth transition that maintains or enhances your current capabilities.

To a smarter future powered by complete privacy-first data

We believe that data-driven growth and privacy compliance go hand in hand, so regardless of your chosen plan, you can count on powerful capabilities, reliable performance and strong privacy foundations as your business grows. 

Get started with the plan that fits your company’s needs:

The post Introducing new pricing: More analytics value and privacy compliance as you grow appeared first on Piwik PRO.

Get up and running in minutes and start tracking the full customer journey across devices and sessions. With a built-in Customer Data Platform (CDP) included at no extra cost, you’ll gain deeper insights and the ability to activate data across external platforms – no coding required.

Why use the Piwik PRO Shopify app?

Robust, cookieless analytics without compromise

• Track the full customer journey across sessions and devices with accurate, unsampled data. Piwik PRO’s cookieless tracking integrates directly with Shopify’s checkout and product pages, ensuring every conversion is attributed to the right source.
• Gain actionable insights into which marketing channels drive genuine results, optimizing your ad spend where it matters most.
• Make confident investment decisions with reliable first-party data.

Built-in CDP for external data activation

• Segment your customers based on behavior, purchase patterns, and more.
• Activate high-value segments, such as cart abandoners or frequent buyers, through external platforms like email and ad tools.
• No extra cost for CDP access, unlike many competing platforms.

Customizable real-time dashboards

• Visualize performance across products, customer segments, and marketing channels. Create dashboards tailored to your business needs and monitor trends as they happen – all in one place.

Set up in minutes

• Install the app directly from the Shopify App Store.
• Automatically connect key store data without technical setup or manual code implementation.
• Use Piwik PRO Business or go with Enterprise for advanced use cases.

What you’ll unlock with Piwik PRO

Customer journey and funnel analysis
Track how users move from ad click to checkout. Identify drop-off points, top-performing products, and key conversion paths in your Shopify store.

Audience segmentation and activation
Leverage the built-in CDP to create segments based on real customer behavior and activate them outside Shopify in email, ad, or CRM platforms.

Actionable ecommerce insights
Get more out of your data with enhanced metrics around product performance, inventory movement, and high-converting customer types.

Full data ownership
Piwik PRO ensures you maintain full control of your data, which is stored securely and transparently.

The seamless setup

Getting started with Piwik PRO takes just minutes:

1. Install the app from the Shopify App Store
2. Create your Piwik PRO account
3. Connect your store with an automated setup – all essential values are pre-configured for you
4. Start collecting insights immediately with your privacy-compliant analytics dashboard

Free to install. Works with all Piwik PRO plans.

The post Introducing Piwik PRO app for Shopify: Advanced analytics with built-in CDP appeared first on Piwik PRO.

What is a customer data platform?

Customer data platforms help you gain a unified, comprehensive view of your customers, improving personalization and marketing campaign effectiveness. With a CDP, you can effortlessly integrate data from different sources to build in-depth customer profiles that include all the data you’ve gathered, such as demographic information, purchase history, behavioral data, etc.

Segmenting customer profiles based on specified criteria creates audiences. The data can then be activated by sending selected, most relevant user data to thousands of destinations. Consequently, marketers can gain a competitive edge by accessing and transforming customer data into action.

Why is data activation important?

While data analysis is key to understanding how users interact with your page or app, data activation represents phenomenal potential to take action based on the data you gather. For example, you can use it to:

• Improve onboarding completion rate with personalized email sequences to guide new users with tailored emails, ensuring they complete critical steps like setting up profiles while addressing friction points early on.
• Enhance engagement and value realization by offering premium users exclusive pre-launch deals to maintain engagement.
• Run a churn prevention campaign to identify users with declining engagement and re-engage them with personalized solutions, product tutorials, or new feature updates.

With its robust data activation and import options, CDPs allow you to turn data into valuable insights and connect various tools from your technology stack. The data can be used to make informed decisions, improve operational efficiency, and enhance customer experiences. Most importantly, CDP is a powerful tool for driving business growth, making it a critical component of any data-driven organization.

What you can achieve with Piwik PRO’s CDP

In combination with analytics, CDP adds critical value, allowing you to analyze and report on your marketing performance and act accordingly. Piwik PRO Customer Data Platform enables businesses to organize, analyze, and activate data to improve and fight churn, optimize their ad campaign budgets, increase the average cart value, or whatever action is the most important in your case.

Here is what makes Piwik PRO’s CDP unique:

• It integrates with a web and app analytics platform rather than aiming to replace it like most other CDPs on the market. 
• It is flexible and can scale with your business and needs, providing basic and more sophisticated functionalities. 
• The native integration with Analytics and Tag Manager ensures a steady supply of crucial user data, facilitating a deeper understanding of insights.

With Piwik PRO’s CDP, you can effortlessly activate data. Utilize webhooks and automation tools to send desired attributes to various destinations, such as CRM, ad platforms, email marketing tools, and internal communication channels. Plus, the intuitive editor and templates allow you to create activations without the help of tech teams, and you can also define advanced integrations if required.

Moreover, Piwik PRO’s CDP prioritizes user privacy and helps you comply with global privacy laws like GDPR, TTDSG/TDDDG, CPPA, CPRA, and LGPD. This includes safe hosting options, data governance, and built-in integration with consent management tools​​. We are also HIPAA approved.

Interested in integrating and activating your first-party data with a privacy-friendly Customer Data Platform?

The post Customer Data Platform is now available for all Piwik PRO users appeared first on Piwik PRO.

As such, we are pleased to announce that a HIPAA (Health Insurance Portability and Accountability Act) compliance assessment extended our SOC-2 Type II audit and was positively approved. This means we are officially HIPAA compliant. In receiving this recognition, we demonstrate our commitment to safeguarding the data we collect and the high standards we have set for ourselves.

What is HIPAA certification

HIPAA certification refers to the process by which organizations comply with the US Health Insurance Portability and Accountability Act (HIPAA). This federal law protects sensitive patient health information from being disclosed without the patient’s consent or knowledge. An external audit examines a company’s adherence to HIPAA rules and evaluates the organization’s controls related to security, availability, processing integrity, confidentiality, and privacy of PHI.

Achieving HIPAA compliance involves several steps to ensure that the organization meets all the requirements outlined in the regulations. These include developing policies and procedures, implementing security measures, and creating a comprehensive business associate agreement (BAA).

If you want to learn more about HIPAA read:

• A review of HIPAA-compliant analytics platforms
• HHS guidance on using online tracking technologies: How to make your analytics HIPAA-compliant
• HIPAA, marketing and advertising: How to run compliant campaigns in healthcare
• The AHA’s lawsuit against HHS guidance on online tracking technologies: What it means for HIPAA-covered entities and their use of analytics

Why HIPAA certification matters

Obtaining HIPAA compliance certification will further enhance our compliance with healthcare data protection standards.

You may also like:

• Piwik PRO meets the SOC 2 standard
• We’re officially ISO 27001-certified!

At Piwik PRO, we are committed to providing healthcare organizations with the most secure marketing platform available:

• We help companies in the healthcare industry meet the stringent requirements of HIPAA regulations and offer our clients informative, valuable, and actionable insights.
• We exclusively partner with select ISO 27001 and SOC2-certified Microsoft Azure HIPAA-compliant data centers.
• We operate following the best data security practices. Clients from industries handling sensitive data, like healthcare, are a prime testament to our expertise. With Piwik PRO, they have the flexibility to either de-identify all PHI in their data or sign a business associate agreement (BAA) to ensure that the collection and processing of PHI and ePHI comply with HIPAA requirements.
• We provide granular data access controls to restrict data access only to authorized personnel. Piwik PRO also maintains detailed audit logs to easily track data access and changes to data collection configuration.

HIPAA certification proves that Piwik PRO Analytics Suite is a verified solution for customers whose policies mandate partnering exclusively with HIPAA-compliant vendors. This certification demonstrates our commitment to ensuring a HIPAA-compliant analytics suite safeguarding Protected Health Information (PHI). Consequently, our future and existing clients can have greater confidence in the security of our data handling processes.

The post Piwik PRO is officially HIPAA certified! appeared first on Piwik PRO.

Why ISO 27001 matters

Here at Piwik PRO data privacy is a part of our DNA:

• As a product developer, we are committed to providing the most secure marketing platform available on the market today. Our products help companies meet the stringent requirements of most data privacy regulations around the globe (including HIPAA and GDPR), and offer our clients informative, valuable and actionable insights.
• As a security-conscious provider, we exclusively partner with select ISO 27001-certified Microsoft Azure, and Elastx data centers.
• As a company, we operate in accordance with the best data security practices. Clients from the so-called data-sensitive industries, like finance, healthcare or governments, are a prime testament to our expertise.

However, having the ISO certification is important for us for at least a couple of reasons.

Firstly, it’s hard to overestimate the value of external recognition of our commitment to data privacy. Now, with the ISO 27001 standard in place, our future and existing clients can have even greater confidence that we’re handling valuable data in a way that mitigates as much of the security risk as possible.

Secondly, through this certification, contracts with us just got easier. The institutions like banks or healthcare organizations no longer need to conduct their own compliance assessment when buying our products!

If you want to learn more about our certification or security measures applied by our company, don’t hesitate to contact us! Our team will be happy to answer all your questions!

The post We’re officially ISO 27001-certified! appeared first on Piwik PRO.

The need for real-time analytics insights

Marketers can use instant data insights to monitor and understand how consumers interact with their content and products across platforms, channels, and devices. Real-time analytics gives them access to valuable customer behavior data and the ability to apply the collected insights without delay.

Real-time dashboards empower users to act on data by providing insights into their operations, performance, and progress on key metrics via visualizations delivered within seconds. They are particularly beneficial for marketing departments in industries where timely decision-making is critical, such as publishing, ecommerce, event-related businesses, healthcare, and finance.

With Piwik PRO’s real-time dashboards, marketers can quickly and effectively enhance engagement, optimize content strategies, and improve ROI. Additionally, real-time data helps reduce costs by allowing timely adjustments and improvements, whether by analyzing cost-per-click (CPC) in advertising campaigns, engagement rates on social media, or conversion rates on your website.

Key benefits of Piwik PRO’s real-time dashboards

The main distinguishing aspects of Piwik PRO’s real-time dashboards include:

• Instant insights: Real-time dashboards offer instantaneous data visualization, ensuring businesses can quickly react to user behavior and trends as they emerge. The data is updated every 10 seconds, with a viewing window ranging from 5 to 60 minutes.
• Full customization: Real-time dashboards set Piwik PRO apart with exceptional customization options, enabling users to personalize the dashboards to suit their specific needs. Users can have multiple dashboards and arrange them according to their preferences by using custom widgets.
• Rich segmentation: Analyze specific segments of your data and compare them effortlessly for deeper understanding and actionable insights.
• Wide accessibility: The feature is already available to the company’s 600+ Enterprise customers, 12,000+ users of the Business version, and every new user regardless of plan.

Conclusion

Real-time dashboards allow marketers to freely compare and visualize insights from diverse data sets. They provide critical information on content and campaign performance, allowing teams to closely monitor trends and adjust their strategy instantly.

If you want to see Piwik PRO’s real-time dashboards in action, reach out to us and get a personalized demo:

The post Introducing real-time dashboards in Piwik PRO appeared first on Piwik PRO.

What is PIPEDA

PIPEDA is the Canadian federal privacy law designed to protect consumers’ privacy rights. The law sets the ground rules and governs how private-sector organizations collect, use, and disclose personal information in the course of commercial activity across Canada.

The Canadian act also covers businesses operating outside of Canada that offer products or services to Canadian residents.

Under PIPEDA, personal information includes any factual or subjective information, recorded or not, about an identifiable individual.

Examples of personal information include:

• Age, name, ID numbers
• Ethnic origin
• Blood type
• Opinions
• Income, credit records, loan records
• Medical records
• Existence of a dispute between a consumer and a merchant

Key requirements of PIPEDA

The PIPEDA requirements are based on the 10 fair information principles of PIPEDA.

These principles include:

1. Accountability – PIPEDA requires organizations directly covered by PIPEDA to appoint a Privacy Officer.’
2. Identifying Purposes – Before or at the time of collecting personal information, organizations must identify and disclose the purposes for which the information is being collected.
3. Consent – Organizations must obtain the individual’s consent before collecting, using, or disclosing personal information.
4. Limiting Collection – The collection of personal information must be limited to what is necessary for the purposes identified by the organization.
5. Limiting Use, Disclosure, and Retention – Personal information must only be used or disclosed for the purposes for which it was collected and for as long as necessary to fulfill them.
6. Accuracy – Organizations must ensure that personal information is accurate, complete, and up-to-date as necessary for the purposes for which it is to be used.
7. Safeguards – Organizations must implement security measures to protect personal information, appropriate to its sensitivity. The particular safeguards are not specified.
8. Openness – Organizations must make their privacy policies and practices easily available to individuals.
9. Individual Access – Individuals have a right to access their personal information, challenge its accuracy and have it amended.
10. Challenging Compliance – Individuals must be able to challenge the organization’s compliance with PIPEDA’s requirements.

Learn more about PIPEDA and how to comply with it in our blog post: PIPEDA & CPPA: How the Canadian privacy laws impact your analytics.

How Piwik PRO helps clients comply with PIPEDA

Piwik PRO adopts privacy by design, which allows our clients to adhere to many data protection regulations, including PIPEDA. To better align with PIPEDA’s requirements, we have appointed a Privacy Officer (PO). As a third-party offshore vendor, Piwik PRO isn’t directly mandated to appoint a PO. However, the Privacy Officer helps us oversee compliance with the privacy requirements of our clients.

On top of that, Piwik PRO clients can benefit from product and organizational features that support their PIPEDA compliance. Specifically:

• Using Piwik PRO’s Consent Manager, customers are able to:

• Obtain the individual’s consent before collecting, using, or disclosing personal information.
• Collect consents for different data collection purposes.
• Limit data collection to what is necessary to fulfill the specific purposes.

• Piwik PRO offers tools to effectively configure and limit data collection parameters to capture only relevant and accurate information, reducing the risk of collecting unnecessary or erroneous data. Our clients have full control over the tracking setup and can choose which data dimensions they collect by configuring their privacy settings.
• Piwik PRO holds SOC 2 Type II and ISO 27001 certifications and continuously works with third-party security researchers, demonstrating the presence of high-level security safeguards.
• Piwik PRO customers are informed about the disclosures they should make in their privacy policies detailing their use of Piwik PRO for data collection and processing.
• Piwik PRO clearly defines its data retention and termination processes.
• Piwik PRO enables and facilitates the collection and processing of individuals’ requests to access or amend the information gathered about them.

We are aware that maintaining legal compliance is an ongoing process. That’s why we will stay on top of PIPEDA’s requirements and any developments to ensure we adjust to them.

Thanks to that, your team can focus on optimizing the customer journey on your site and benefiting from other features offered by our platform.

Have any questions about PIPEDA-compliant analytics? Learn more about how we can help your organization comply with the law:

The post Piwik PRO is a PIPEDA-compliant analytics vendor appeared first on Piwik PRO.

How does the integration work?

We made sure that connecting Cookie Information and Piwik PRO is as simple as possible. You can now integrate the two platforms through a native tag available in Piwik PRO Tag Manager.

The tag automatically maps all consent categories from Cookie Information to consent types in Piwik PRO. This lets you trigger tags based on consent collected via a Cookie Information banner and respect people’s choices across your marketing stack.

If you’d like to learn more about the implementation, read our help center article.

What are the benefits of the integration?

Through the integration, we want to equip our respective clients with even more effective tools to analyze and streamline customer journeys while respecting privacy every step of the way.

Cookie Information clients interested in Piwik PRO will benefit from:

• An easy way to make data collection privacy-friendly. Clients of Cookie Information can switch seamlessly to an analytics platform that fully supports their privacy compliance.
• More insights into the customer journey. By integrating with Piwik PRO, CI clients get access to a wide range of anonymous tracking methods. This allows them to gather valuable data even when visitors decline or ignore their consent requests.
• Streamlined data activation. Integration with Piwik PRO’s CDP enables CI users to activate their data using consent-based audiences. This helps them enhance their first-party data strategies while complying with data protection laws.
• Integrated consent statistics. Users can now view detailed consent statistics in Piwik PRO reports. This includes insights into banner performance, such as the number of people who refused, revoked, declined, or gave consent to tracking.

Additional reading:

• What is data activation?
• What is privacy-friendly analytics?
• How to do useful analytics without personal data?

For Piwik PRO clients, choosing Cookie Information over our native CMP is especially useful if they wish to:

• Work with a Certified Google CMP Partner that offers native integration with Consent Mode v.2. Although Piwik PRO Consent Manager also allows you to connect with Consent Mode v.2, the integration provided by CI is done by a template, making it more convenient.
• Keep visitors informed about all cookies used on your website. To align with some data protection authorities’ requirements, you need to inform visitors about cookies that are currently used on your website. Cookie Information CMP simplifies this task by automatically detecting and categorizing cookies and listing them on your cookie banner. It also generates a cookie script for your privacy policy page that updates whenever you add tools or change their settings.
• Audit cookies for compliance regularly. Using Cookie Information’s Cookie Management Platform, you can scan your cookies daily and weekly for potential privacy threats.
• Take advantage of a library of ready-made consent pop-up translations in 44 languages.
• Use features unavailable in Piwik PRO Consent Manager. They include cookie autoblocking, monitoring of cookie lifespan requirements, unclassified cookies, and non-EU/EEA data transfers.
• Be compatible with WCAG 2.1 accessibility standards and IAB / TCF 2.2 framework.

The summary

Integrating Piwik PRO Analytics Suite and Cookie Information Consent Management Platform just got much easier. Both platforms now work in greater sync, bringing more value to clients by offering compliant data collection, analytics, and activation in one package. We’ll keep you posted on updates to our shared product roadmap.

If you’d like to learn more about the capabilities of our platforms, be sure to contact us. We’ll be happy to fill you in.

The post Integrating Piwik PRO and Cookie Information CMP is now easier than ever appeared first on Piwik PRO.

The rising demand for privacy compliance in digital marketing

In the last few years, we’ve witnessed a rapid development of legal frameworks that reinforce data protection, including GDPR in Europe, LGPD in Brazil, and CCPA in California, to name a few examples. According to Gartner, by the end of 2024, modern data privacy regulations will protect 75% of the world’s population.  

At the same time, web browsers such as Safari, Mozilla, and Chrome are increasingly blocking intrusive third-party trackers, paving the way for new privacy-friendly marketing strategies powered by first-party data.

Since privacy protection is built into Piwik PRO’s DNA, we were thrilled to observe these changes. We’ve put a lot of effort into developing a mature product that balances compliance with a data-driven approach. Seeing our hard work rewarded with increased customer interest has been incredible.

Now, still with privacy at our core, we embark on a new journey towards becoming the best-integrated analytics platform on the market, giving marketers complete freedom in collecting, connecting, analyzing, and acting on their data. 

Merging with Cookie Information is a logical next step in this strategy. 

Meet Cookie Information

Cookie Information (CI) is a privacy tech business headquartered in Denmark, providing a consent management platform designed for mid-to-enterprise companies. With the vision of empowering companies to manage user consent effectively, their CMP enables customers to document users’ consent for collecting and processing data on their websites, notably via tracking cookies. Cookie Information serves 5,000 customers and holds a leading position in the Nordics.

For a long time, we’ve been collaborating with Cookie Information as our trusted business partner and a fellow supporter of a privacy-friendly approach to data collection. We were continuously impressed by their commitment to creating a fair and healthy digital ecosystem.

Now, we’re looking forward to taking this partnership to the next level. Together, we’ll equip marketers with even more advanced and effective tools while helping them navigate the complexities of privacy regulations.

Enhancing our product offerings through synergy

Through the merger, Piwik PRO Analytics Suite will get even better integration capabilities. Although our Consent Manager module works great for many users, some customers with more complex setups prefer CMPs from other providers. By merging with Cookie Information, we keep our promise to give our users more control over how they collect their analytics data, allowing them to incorporate a powerful consent tool into their marketing stack.

At the same time, Cookie Information CMP’s users will benefit from a future-proof analytics platform, helping them analyze and streamline customer journeys while respecting privacy every step of the way.

Onto the bright future powered by compliant first-party data

We’re excited about the changes happening at Piwik PRO. The founders, management team, and our employees have backed the deal by reinvesting in the company and fully supporting the merger. We can’t wait to see the new synergies Piwik PRO and Cookie Information can create.

As far as our respective clients are concerned, both brands will continue providing the same excellent products and services. We’re currently working on integrating Cookie Information CMP and Piwik PRO Analytics Suite to ensure an even better user experience for our customers. Stay tuned for more updates!

Finally, our partners are an essential part of our success. We wouldn’t be here if it weren’t for them. We hope that further improvements to our platform will support their effectiveness in the local markets.

We believe the merger will give us more opportunities to spread awareness about privacy compliance and the benefits of working with first-party data. It’s another step on our way to becoming the leading integrated analytics platform. We’re pleased to invite you to be a part of this journey.

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