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How Swile gained a clearer understanding of their conversion rates and user journeys thanks to Piwik PRO Analytics Suite
Swile is a French leader in innovative employee benefits solutions, including meal and gift vouchers, as well as corporate travel services. With a presence in France and Brazil, Swile aims to enhance the full employee experience, encompassing everything from booking hotels to car rentals. The company has nearly 1,000 employees, with a dedicated marketing team…
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![What is PII, non-PII, and personal data? [UPDATED]](png/2020-10-21_what-is-pii-non-pii-and-personal-data_blog-2.png)
What is PII, non-PII, and personal data? [UPDATED]
Personally identifiable information (PII) and personal data are two classifications of data that often confuse organizations that collect, store and analyze such data. Both terms cover common ground, classifying information that could reveal an individual’s identity directly or indirectly. PII is used in the US, but no specific legal document defines it. The legal system…
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Cookieless advertising
Cookieless advertising refers to the alternative strategies and methods used to target users without relying on third-party cookies. Cookieless approaches have become prevalent due to the demise of third-party cookies in major browsers following user privacy and security concerns. Advertisers and marketers must adapt to new methods and technologies for tracking and targeting users across…
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Marketing performance metrics
Marketing performance metrics are data points used to measure the success of marketing campaigns and show how well they are tracking toward key performance indicators (KPIs). These metrics are among the most important elements of any campaign. They give marketing teams a clear picture of how their strategies perform over time and help them understand…
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Harmonizing marketing and privacy: How EU organizations are developing their compliant digital marketing strategies
Harmonizing marketing and privacy: How EU organizations are developing their compliant digital marketing strategies A survey conducted on a group of 1800 CEOs and marketing executives from across Europe key findings After six years of GDPR enforcement, privacy compliance is no longer an obstacle for EU companies. They have grown to feel more comfortable with…
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Five years into GDPR: How EU companies balance compliance and effective marketing
Five years into GDPR: How EU companies balance compliance and effective marketing A survey conducted on a group of 300 CEOs and marketing executives from across Europe Key findings GDPR is now five years old, and much has happened since the report we released last year. The saga of rulings against Google Analytics and Facebook,…
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Cookieless marketing
The so-called “cookieless” marketing typically refers to advertising and marketing strategies that don’t rely on third-party cookies to monitor users’ online activities. With the phase-out of third-party cookies by major browsers such as Firefox and Safari, marketers are seeking alternative methods to reach and engage their target audience while respecting user privacy. The most popular…
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Server-side tracking and server-side tagging: The complete guide
For years, companies have been using client-side tags and pixels to track website visitors, improve the user experience, optimize conversion rates, and target ads to the right audiences. Now, these types of trackers are slowly losing their appeal. As ad blockers become increasingly popular and browsers revoke support for third-party tracking, gathering valuable data using…
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Digital marketing analytics: The beginner’s guide to data-driven marketing success
As a marketer, you have various options for capturing your customers’ attention. However, to ensure that your efforts contribute to business growth, you need to measure the results of your activities. Digital marketing analytics is a great method to determine the effectiveness of your efforts and discover areas for improvement. This article will explain how…
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How to use omnichannel analytics for more effective marketing
The need for an omnichannel approach to analytics is hardly breaking news. The offline and online worlds are blending, paths leading to purchases are more of a “back and forth” story than a “one-time shot” and attribution is getting harder. And yet, gathering data from all channels and touchpoints remains a significant challenge. How do…
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