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Real-time reporting: The complete guide
Not every business requires the ability to access and act on data in seconds. That said, real-time and near-time analytics are increasingly necessary and growing in popularity. With real-time reporting, organizations can make fast and effective data-based decisions. By monitoring real-time data, you can streamline your operations, spot emerging trends, refine content strategy, boost sales,…
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Acquisition reports
Acquisition reports in web analytics offer valuable insights into the sources of traffic on your website. These reports help you understand the effectiveness of your advertising, social media engagement, and search engine visibility. They typically divide traffic into five categories: By analyzing these sources, you can determine which channels are most effective in driving traffic…
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Ecommerce analytics
Boost ecommerce revenue with an integrated analytics platform Get in-depth insights and improve your conversion rates with intuitive dashboards, custom reports, heatmaps, and easy privacy settings. Modules: Analytics Tag Manager + Consent Manager Customer Data Platform Understand the customer journey Get a complete view of your customers’ journeys. Learn more about client needs with the…
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25 years of digital analytics with Brian Clifton: From examining log files to privacy-focused analytics
From its beginning in the mid-1990s to the present day, digital analytics has undergone significant changes, shaped by technological advancements, evolving market demands, and regulatory landscapes. Join us as we delve into the history of digital analytics, led by the renowned digital analytics and privacy expert Brian Clifton. Our video series comprehensively explores our industry’s…
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How you can drive growth for your business with an integrated analytics platform
Modern companies employ various technologies for their data processes. Every data ecosystem should facilitate data collection, processing, and management. But simply having access to data isn’t enough – you need to be capable of integrating, transforming, and acting on the insights you draw from data. You can’t do this without the right technology and approach.…
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KPIs for ecommerce: Maximizing funnel performance
Regularly assessing your key performance indicators (KPI) is essential for meeting profit targets, remaining competitive, and growing your business. But which KPIs should be prioritized when measuring your ecommerce success? It all depends on your marketing funnel. The more customized your KPIs are to your marketing funnel, the more measurable and impactful they will be.…
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Return on ad spend (ROAS)
Return on ad spend (ROAS) is a marketing metric that measures revenue earned for each dollar spent on advertising. By calculating and tracking ROAS, you gain insights into the effectiveness of your advertising, which can help determine future marketing direction and improve efficiency with ad spend. To calculate ROAS, you must divide the revenue attributed…
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Cost per acquisition (CPA)
Cost per acquisition (CPA) is a marketing metric that measures the aggregate cost to acquire one paying customer on a campaign or channel level from the first touchpoint to conversion. The conversion can be defined as a sale, a purchase, a click, a sign-up, a form submission, an app download, or something else. Cost per…
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Pillar: Privacy laws around globe
17 new privacy laws around the world and how they’ll affect your analytics It seems that privacy on the web has never been so widely discussed. The abundance of data breaches and controversies around Big Tech giants made us realize how modern technology can erode our privacy. The response to this is the growing number…
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Pillar: Piwik PRO VS. Matomo Comparison
Piwik PRO vs. Matomo (Piwik): The most important differences explained Piwik PRO and Matomo (formerly Piwik) have a shared history. Some of our employees contributed code for the open-source Piwik project. Early on, Piwik PRO provided enterprise-level support and premium features on top of those open source foundations. In 2016 our paths diverged. We’re now…
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