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How can server-side tracking help your business?
Alternatives to client-side tracking, such as server-side tracking, are becoming increasingly important in online marketing, especially as third-party cookies are gradually being phased out. Although Google has recently canceled its planned deprecation of third-party cookies, many browsers like Safari have already been blocking them since 2003. As a result, businesses seeking reliable and actionable information…
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How to use raw data in web analytics
Raw data offers infinite potential as a resource, as it comes in diverse forms from a wide range of sources. While it is highly valuable, raw data can also be challenging to organize and understand. It takes time, resources, and technical expertise to draw actionable insights from it. Before organizations can harness the power of raw…
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Cross-platform tracking
Cross-platform tracking refers to monitoring and analyzing user interactions across platforms like mobile apps and websites. This method enables marketers and businesses to create a comprehensive user behavior profile, facilitating a deeper understanding of the customer journey from initial engagement to conversion. How it works: You can track the entire customer journey with an extension…
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Video tutorials
Video tutorials Explore our collection of product videos to learn how to effectively use Piwik PRO Analytics Suite and make the most of your data Analytics Here, you’ll find everything you need to understand Piwik PRO Analytics, from installing our product to exploring key metrics. We’ll also cover helpful features like goals, dasboards and embedded…
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Shepherd Center increased patient referrals by 40% with Piwik PRO as their HIPAA-compliant analytics platform
Shepherd Center is a neurorehabilitation hospital based in Atlanta, Georgia, that specializes in treating individuals recovering from spinal cord injury, brain injury, multiple sclerosis, spine and chronic pain, and other neuromuscular conditions. This family-founded non-profit organization was established to fill a gap in specialized hospitals catering to neurorehabilitation. Shepherd Center assists around 2,000 inpatients annually through…
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Introducing real-time dashboards in Piwik PRO
We are happy to announce the release of real-time dashboards, a new functionality that is now an integral part of Piwik PRO Analytics Suite. The feature, currently in beta version, is available to all Piwik PRO Business and Enterprise users. Our customers can use real-time dashboards to gain immediate insight into customer behavior and make…
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Real-time content analysis for publishers
Collecting and processing data in real-time is more than a reporting method: it’s a game changer for publishers and media companies. It’s essential to keep up with the rapidly evolving trends and interests of their audiences. In this text, we’ll explore real-time content analysis, detail its advantages, and show how publishers can take advantage of…
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Anonymous tracking: How to do useful analytics without personal data
Regulations worldwide, like GDPR or the ePrivacy Regulation, set a high bar for collecting user data. For one, GDPR requires consent to process the data if it’s reasonably likely that such data could be used to identify an individual. The problem is that consent opt-in rates typically vary between 30% and 70-80%. The solution? Anonymizing…
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Google Click Identifier (GCLID)
Google Click Identifier (GCLID) is a unique tracking parameter utilized by Google to monitor and manage click data for advertising campaigns effectively. This identifier is crucial for advertisers using Google Ads, as it enables comprehensive tracking of ad performance and conversion metrics. How GCLID works When a user clicks on a Google ad, the landing…
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How to optimize Google Ads campaigns with Piwik PRO Analytics Suite
Google Ads offers great reach and impressive ROI, but successful campaigns require careful optimization and continuous refinement. Supplementing the data from Google Ads with analysis tools such as Piwik PRO enables an iterative approach to campaign optimization. Piwik PRO Analytics provides detailed insights into campaign performance, including metrics such as sessions, bounce rate, goal conversions,…
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