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Make the right decisions with complete data about your web, app and campaign performance Integrate your marketing data, understand what works, and take action to drive better results – all with one analytics and data activation platform Outsmart your competition with access to 4x more analytics data Choose a platform that doesn’t apply data cardinality…
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Piwik PRO vs. Adobe Analytics: Comparison of enterprise analytics platforms
Choosing an enterprise web analytics partner is hard. The return on this strategic investment must be sure. You may already be using Adobe Analytics but are considering an alternative that offers similar or better features, including Piwik PRO Analytics Suite in the paid Enterprise plan. Or you might be a Universal Analytics user who’s not…
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Free comparison of 7 enterprise-ready customer data platforms
Customer data platforms have proved their worth as a vital technology in marketing. They create a single customer view by stitching together sources of fragmented user data. CDPs assist marketers to generate a better customer experience, driven by precise information on user behaviors across every touchpoint.
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Ecommerce analytics
Ecommerce analytics is the process of gathering data about online stores to help understand purchasing trends, customers, and shifts in their behavior. With the help of various metrics, companies make data-driven decisions and increase sales. There are five main types of ecommerce analytics, each with a dedicated set of metrics: Acquisition helps you learn how…
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8 customer data platform (CDP) use cases that will drive your business growth
Companies need data on user engagement to understand the behavior of users on the website or app, assess the performance of marketing campaigns and see how to better address users’ needs. Today, teams can benefit from numerous marketing and analytics tools that allow them to collect user acquisition, behavioral and conversion data from multiple sources…
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Google Consent Mode
Google Consent Mode is an API developed in 2020 that can interact with your consent management platform (CMP) or a custom consent implementation. In Google Consent Mode, the CMP transmits users’ consent status to Google, so it can process it further. Consent Mode adjusts how Google products, like Analytics, Tag Manager or Ads operate, depending…
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Data clean room
A data clean room is a piece of software that allows organizations to bring data together for joint analysis under defined guidelines and restrictions. The process involves two entities – such as an advertiser and a publisher – who upload their first-party data to the data clean room. Then, the data undergoes security and privacy-protection…
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Click-through rate (CTR)
Click-through rate (CTR) is a metric reflected by the ratio of the number of clicks on a link, button, or ad to the number of it received – determined by how many users saw it. For example, if an ad has been clicked on 200 times after being displayed 50,000 times, it has a click-through…
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70-point comparison of 7 tag managers
Tags are snippets of JavaScript used to collect and manage the data flow between websites and mobile apps, and third-party tools, such as analytics platforms or marketing vendors. For over a decade, tag managers (also called tag management systems or TMS) have helped analysts create, organize and test a huge variety of tags for data…
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6 key Google Analytics limitations
This blog post was originally published on December 10th, 2019 with the title 4 Key Google Analytics drawbacks you won’t realize until it’s too late Google Analytics is the most widely used web analytics solution on the market. It offers a variety of features, was created by the most popular brands in the world, and…
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