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October 12, 2022

Analytics implementation: A 12-step guide (Tracking plan included)

A proper web analytics implementation is necessary to gather accurate insights from your visitors’ behavior and make data-based decisions that will help you improve your business. But creating the right analytics configuration requires you to factor in many aspects, such as: There will be a lot of writing, testing, and double-checking. But we’ve got you…
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September 15, 2022

PIPEDA & CPPA: How the Canadian privacy laws impact your analytics [Updated]

The existing Personal Information Protection and Electronic Documents Act (PIPEDA) is Canada’s main federal law protecting user privacy and governing how companies handle personal information. Canada has been trying to better align its privacy and data protection laws with global trends by initiating a modernized data protection framework. Over time, the Canadian government proposed bills…
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August 30, 2022

Custom channel grouping

Effective data analysis requires attributing all traffic sources to a successful channel setup. In analytics, you can set up both default and custom channel groupings. The default channel groupings in Google Analytics are: Direct, Paid Search, Organic Search, Referrals, Email, Display, Social, Affiliates, Other Advertising and Other. Custom channel grouping is a rule-based grouping of…
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June 27, 2022

Third-party tracking

Third-party tracking refers to the practice in which a tracker on a website is set by a different website than the one the visitor is currently on. Third-party trackers are snippets of code that are typically installed on multiple websites. They collect and send information about a user’s browsing history to other companies, often for…
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June 7, 2022

Cory Underwood: US businesses are interested in how the changes in privacy laws in Europe affect the larger ecosystem for data collection

Maciej Zawadziński: The topic of online privacy is broadly discussed on both sides of the Atlantic. But do the US and the EU understand this notion in the same way? Cory Underwood, Platform Engineer at Search Discovery:From a legal standpoint, they don’t. The definitions of personal data differ not only between the US and the…
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February 16, 2022

Product analytics & DiGA: How to optimize your health app for the German market

A DiGA is a digital health application regulated by a specific German law called the digital health applications regulation (DiGAV). The law protects personal data collected from patients using a DiGA. In return, the vendor may bill health insurances for the service. The German Federal Institute for Drugs and Medical Devices (BfArM) has created a…
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January 27, 2022

10 things to consider for improving user experience with web analytics

Businesses with a digital presence that want to optimize their websites and provide a better customer experience turn to web analytics. This software enables you to collect valuable data about your site and its visitors’ behavior. And why is that so important? According to HubSpot, 42% of people leave websites because of poor functionality. Also,…
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August 31, 2021

Rotem Dar: Google has, on average, more access to personal information than any other company on the globe

Maciej Zawadziński: Google labeled FLoC as “privacy-friendly”. But privacy and tech experts say otherwise. Some even state that FLoC is actually worse than cookies. With so much opposition, how did Google conclude that FLoC can protect privacy? Rotem Dar: As Google and its Chrome team plan to depreciate third-party cookies, the implied assumption behind FLoC…
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August 26, 2021

Everything you need to know about cookie consent in the EU

We Europeans love cookies. There is Italian cantuccini, German lebkuchen, French navette and Dutch stroopwafels. But love only goes so far. A type of cookie we’re not a fan of is the digital cookie. Cookies on the internet are used to remember our preferences or track us across the World Wide Web. This can have…
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April 22, 2021

SimpleSite uses data from Piwik PRO to improve ROI on daily ad spend by up to 20%

SimpleSite is a growing tech company that services more than 160.000 websites created every month. Thousands of micro-entrepreneurs and self-employed professionals from all the countries worldwide rely on them to deliver a guided journey to success. The company helps thousands of customers each day to quickly kick start their online marketing activities by providing step-by-step guidance…
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