You searched for marketing and advertising - Page 18 of 20

March 29, 2019

Cost per action (CPA) / effective cost per action (eCPA)

Cost per action (CPA) is used to measure the cost associated with a specific action performed by a user, such as making a purchase, signing up for a newsletter, or downloading an app. This performance-based advertising model allows businesses only to pay when a desired action is completed, making it an efficient way to maximize…
Read more
October 31, 2018

Predictive Customer Acquisition Platform: 4 Ways it Can Help You Win New Clients

In this blog post we’ll show you how predictive modeling can address a multitude of problems related to customer acquisition. We’ll also talk about the ways data aggregation technologies can help you prepare your data for the task. In recent years there has been a big shift in marketers’ attention – from customer acquisition to…
Read more
August 17, 2018

First-party vs third-party cookies: why first-party is the way to go

Although it’s been a long time since appeared on the digital landscape, they still stir debate and even confusion. Center stage is taken by the matter of first-party vs. third-party cookies. There’s a lot to think about, from technical matters to privacy compliance, and almost nothing is black and white. In this post we’ll try…
Read more
July 5, 2018

Device fingerprint tracking in the post-GDPR Era

GDPR, which took effect on 25 May 2018, brings many changes to the digital marketing landscape. Processing and handling customer data is trickier than ever. This is true for all tactics and strategies that marketers employ. Among these, one in particular is affected – device fingerprint tracking, which is a controversial matter. Device fingerprinting is…
Read more
May 25, 2018

How will GDPR affect your web analytics tracking? [UPDATE]

This blog post was originally published on April 27, 2017 You’ve probably heard of GDPR, the new EU data protection regulation. Its purpose is to strengthen and unify data collection from individuals within the European Union, and replace the obsolete Data Protection Directive 95/46/EC. It’s also the strictest data privacy law that has ever been…
Read more
March 10, 2017

Raw Data Access – Using Piwik PRO for Advanced Attribution Modeling

Unlike other analytics platforms, such as Google Analytics (GA) which are hosted in the service provider’s Cloud, Piwik can be hosted on-premises or in the private cloud in a dedicated database or on dedicated hardware. Cloud-based solutions generally have API limitations around data export. And if you’re an analyst who’s using analytics as a data…
Read more
February 1, 2017

How Can A DMP Help With Cross-Device Attribution?

Cross-device attribution. These 3 words are responsible for headaches, missed opportunities, and ad waste for online advertisers and marketers everywhere. And while it’s true that cross-device attribution is hard, there is a solution, and like most solutions to today’s advertising and marketing problems, it involves data, in particular, a data management platform (DMP). How Can…
Read more
January 19, 2017

Using PII in a DMP: What Are the Implications?

In case you hadn’t heard – data management platforms (DMPs) are all the rage these days. Optimizing media buying and monetizing audience data is more important than ever and a big part of that is personalization. But when it comes to using personal data – or Personally Identifiable Information (PII) – things get a bit…
Read more
January 9, 2017

3 Ways Publishers Can Benefit From A Data Management Platform (DMP)

Data management platforms (DMP) have long been associated with companies & vendors on the buy side (e.g. DSPs and ad agencies), but they are increasingly starting to be adopted by those on the supply side, in particular, publishers. Below are 3 ways publishers can benefit from a Data Management Platform (DMP). 1. Increase The Value…
Read more
November 28, 2016

What is Taxonomy in a DMP?

There’s a popular joke among software developers and engineers that goes like this: There are two hard things in computer science – cache invalidation and naming things. In this post, we’ll be talking about the latter, naming things, in particular, otherwise known as taxonomy in a data-management platform (DMP). What is Taxonomy? Taxonomy is a…
Read more