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Google Analytics alternative: Piwik PRO
According to W3Techs.com, Google Analytics is used by 55.6% of all websites. Its popularity comes as no surprise – it’s developed by one of the most recognizable brands in the world, offers a vast variety of features and is free. Google offers two kinds of properties: Universal Analytics and brand new Google Analytics 4 (GA4).…
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3 ways to track single-page applications (SPAs) with Tag Manager: a step-by-step guide
Single-page applications (SPAs) are said to provide stellar performance and user experience. However, to make sure that your SPA does the job, you need to measure how users interact with it. In this post, we’ll tell you how to track SPAs so as to gather as much data as possible with the least amount of…
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Why you don't need huge sample sizes for meaningful insights
In a world where data is king, businesses are dealing with a lot of information. Indeed, the Piwik PRO suite helps companies in data-sensitive industries handle customer data responsibly. You can build accurate profiles of your customers, research granular user behaviour patterns, track the customer journey, and integrate first-party data from various online and offline…
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Google Chrome will wipe out third-party cookies. What’s next?
At the beginning of 2020, Google caused quite a stir with its initiative to stop supporting third-party cookies by 2022. Justin Schuh, director of Chrome engineering, explains that move should make it possible to “sustain a healthy, ad-supported web.” Note After many delays, on July 22, 2024, Google announced it would not deprecate third-party cookies…
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Data management platform (DMP)
A data management platform (DMP) is a technology solution designed for data collection, organization, and management, primarily aimed at enhancing digital marketing efforts. DMPs enable businesses to create targeted advertising strategies by segmenting audiences based on comprehensive data analysis. Key functions of a data management platform Benefits of using a data management platform A data…
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How to Create Targeted Campaigns by Integrating Customer Data Platform with Ad Platforms
The Piwik PRO Customer Data Platform provides tremendous possibilities for marketers. You get collection and storage of data from multiple sources, such as: Better yet, integration with Google Ads and Facebook Ads platforms means marketers can use audiences previously created in CDP when preparing remarketing campaigns. In other words, because you know your users (even…
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Integrating your CDP with Ad Platforms for Customer Journeys that Convert
The customer journey gives you insight into the changing needs of your customers, from discovery to purchase. By identifying where individuals are along the customer journey, you can plan actions to help them progress forward smoothly. Charting the customer journey for your company gives you a roadmap that will serve as the foundation of your…
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What to expect from Google Chrome’s new privacy features
After Safari’s intelligent tracking prevention mechanisms, Alphabet follows suit. This marks the beginning of a paradigm shift in advertising, and possibly a decline of cookies – similar privacy-centered features across many popular browsers crop up one after another. Slowly but surely, Firefox, an open-source browser, jumps on the privacy bandwagon. On May 7th 2019, during…
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Third-party cookie
Third-party are not created by the website being visited, but other domain. Let’s imagine a visitor is browsing forbes.com which has a YouTube video on one of its pages. In this case, YouTube will set a cookie which is then saved on a visitor’s computer. This cookie is classified as a third-party cookie, because it’s…
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Opt-in
Opt-in is a term related to data privacy. It means a permission given to marketers or data to use the information about the user or perform other marketing activities. Opt-in is a legal marketing approach when a marketer asks for users’ permission in order to send them promotional content. Opt-in can be full or partial,…
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