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July 12, 2021

Data privacy laws in the United States and how they affect your business [UPDATED]

In this post we discuss some of the most recent US privacy laws, their scope, impact on your analytics and digital marketing activities, and what you can do as a company to ensure compliance.
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July 5, 2021

How web and product analytics improve the customer journey in banking (while also maintaining security and privacy)

An emphasis on customer concerns, privacy and security is important to about 90% of those surveyed by Morning Consult. This leads to a problem for financial institutions of all kinds to balance regulatory compliance with providing customers with personalized offers. Banks need data about the customer journey to understand their clients’ preferences and compete in…
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February 1, 2021

4 key differences between data management platforms and customer data platforms [UPDATED]

Data management platforms. Customer data platforms. Their names may sound similar, but are they the same? Let us guide you through the main differences between DMPs and CDPs. For many years, data management platforms were the most useful tool in digital marketing and advertising. It was the first technology that allowed advertisers and marketers to…
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January 5, 2021

Matomo performance issues: What causes them and how to fix them

Many companies choose Matomo because it doesn’t share user details with advertising systems and allows for keeping data in virtually any location on the globe. But if you’re reading this article, you probably know this already. And you also know that Matomo sometimes faces performance issues. This won’t happen if you run small analytics projects…
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August 13, 2020

Customer data platforms: The best choice in the post-GDPR landscape

This blog post was originally published on April 18th 2018 with the title “Customer data platform overtakes DMP in the GDPR compliance race” Since the GDPR has come into force, navigating through the data ecosystem has become even more complicated. It has a tremendous impact on how organizations handle personal data. Consequently, it has also…
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June 5, 2020

How to analyze multi-channel attribution in affiliate marketing using raw data

In an ideal world, a customer sees your ad then goes straight to your website to buy the product you promote. In reality, this customer may roam a comparison site, check your company’s social media profile, and read a product review on a blog. The whole journey to the moment they buy your product can…
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June 4, 2020

Affiliate marketing

An advertising model where a company (an advertiser) pays a commission to third-party publishers (affiliates) that drive visitors to the company’s website by merchandising a product or service. In this model an affiliate network plays the role of the intermediary that measures transactions and facilitates payments or other activities between advertisers and publishers. The affiliate…
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March 24, 2020

What are the causes of data discrepancies between Piwik PRO and other analytics platforms?

Your Piwik PRO reports state that you had 35,292 visits last month, whereas your other analytics software says that you had 27,540 visits. Why the big difference? Where do these data discrepancies come from? If you are using Piwik PRO and another analytics platform to source your stats, at some point you may notice slight…
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March 17, 2020

Candid partnered with Piwik PRO on their journey to full GDPR compliance

Candid is the world’s first marcom platform organization, offering a full set of modern media, creative and data agencies. The company connects its agencies with collaborative power to create scalable partnerships, allowing them to tackle complex challenges with faster and more innovative solutions that drives growth. Candid’s labels Creative: Havana Harbor, XXS Amsterdam, Digital The Online…
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March 5, 2020

What Intelligent Tracking Prevention (ITP) means for web analytics & marketing [Updated]

Apple released its first version of Intelligent Tracking Prevention (ITP 1.0) in 2017. The following iterations, especially ITP 2.2 and 2.3, complicate an already challenging set of rules for how to hamper online tracking on Mac and iOS Safari browsers.
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