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The CJEU sheds more light on trackers and consent requirements
This year, the Court of Justice of the European Union (CJEU) has issued two crucial rulings on consent requirements regarding cookie compliance, under General Data Protection Regulation (GDPR), ePrivacy Directive 2002/58/EC (ePrivacy Directive also known as Cookie Directive) and Directive 95/46/EC (Data Protection Directive). They highlight that the use of pre-ticked boxes on websites to…
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XS4ALL put their customers’ security and privacy first with Piwik PRO Analytics Suite
XS4ALL is one of the oldest internet service providers in the Netherlands, with over 25 years of experience in the market. “We take your online security seriously” is used as the main headline on their page, and the approach is evident in their actions. Privacy, security and excellent customer service are the pillars of the company.…
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What is Third-Party Data and How Does it Fit into Today’s Marketing Landscape?
The more data the better, right? User data is the information that helps you make decisions about your online marketing ventures, but not all data is equal. Data comes from different parties: first party is the stuff you collect yourself with analytics, CRM, and other tools. Second party is someone else’s first party data that’s…
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Marketing campaign
A marketing campaign is a promotion of a product or service through different types of media. A marketing campaign is a strategic marketing effort that involves promoting a product, service or brand on behalf of a company or individual. These campaigns drive awareness, engagement, and conversions, allowing businesses to reach their target audiences effectively. By…
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How a cookie audit can get you up to date in today’s digital privacy landscape
Evolving from a simple document to improve website usability, have become instrumental in how website users are tracked for advertisement purposes. While they’ve been used in advertising for a long time, digital privacy has recently become a global issue in which cookies play a big part. In this post we cover how first-party, third-party and…
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How a marketing agency found Piwik PRO to be the perfect alternative to both Google Analytics and Matomo
Three Palms Media was founded in 2009 in Orange County, Southern California. They work with local and international clients. Their marketing services include search engine optimization (SEO) and Pay-Per-Click (PPC) advertising. Searching for a perfect match The client had been on the lookout for the right analytics platform for some time now. They used Google Analytics…
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Retargeting / remarketing
Retargeting, also known as remarketing, displays personalized ads in online advertising campaigns. It engages users after they’ve bounced from your website and is based on their behavior, displayed during their visit. By collecting data about the sites they’ve visited, actions they’ve performed and events they’ve triggered, you are able to create audiences/segments based on these…
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What Intelligent Tracking Prevention (ITP) 2.1 means for web analytics & marketing
Apple released Intelligent Tracking Prevention (ITP) 2.1 in March. It updates an already complicated set of rules first released in 2017 for how internet tracking works on Mac and iOS Safari browsers. In general, it makes this tracking much harder. We’ll get to the details shortly, but it’s important to also mention the context of…
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4 burning questions about onboarding personal data and personally identifiable information (PII) to your analytics platform
If your organization operates within the digital ecosystem, whether it’s the banking, telecommunication, or healthcare industry, chances are you’ve got significant untapped potential laying dormant. This potential is your customers’ data and sensitive information. Most probably it’s trapped in silos of different departments, which is hindering your marketing team from getting the most out of…
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Find the most suitable data gathering platform – pros and cons of DMPs, CDPs, DWs and CRMs
Today’s digital ecosystem, with its proliferation of data sources, tons of information and rapid technological changes poses a host of challenges to make the most out of data. Accessing meaningful data is no easy feat, which is why organizations are turning to data aggregation to improve their performance. Gathering data on customers and users delivers…
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