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Hypertargeting
Hypertargeting is a marketing strategy advertisers use to deliver personalized messages to a narrow audience or persona across different advertising channels. Hypertargeting is also the ability of social network sites to target ads based on specific criteria. Facebook offers an ad-targeting service through its ads platform. Ads can be hyper-targeted to users based on keywords…
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TTDSG (TDDDG) – how to make sure your analytics complies with the German law
UPDATE The TTDSG became the TDDDG on May 13, 2024. The law was renamed the Telecommunications Digital Services Data Protection Act (TDDDG) in order to harmonize German law with the European Digital Services Act (DSA). The term “Telemedium” was mainly replaced by the terminology “digital service” of the European regulation. You can find the official PDF…
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We’re reinventing our Customer Data Platform
We have exciting news to share with you. We’re rebuilding our Customer Data Platform (CDP). The new version of the module will provide easier data imports, advanced behavioral audiences, and more options for activating data. The updated platform will give marketers and product teams even more methods to integrate, segment, and act on first-party data…
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How multi-channel attribution works in Piwik PRO
As someone investing in dozens of channels – social media, search advertising, email, blogging and more – you want to know which are giving the best return on investment. You want a reliable multi-channel attribution analysis that lets you: But how can you do that when the customer journey is so fragmented? Going from first…
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How to run web & app analytics projects across banking groups
Collecting behavioral data about app and website visitors and using it in marketing and advertising context has always been a challenge for the financial industry. We’ve tackled this issue in numerous posts on our blog. The problem is even greater for institutions with a worldwide presence. Because of strict privacy and security regulations – both…
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Content personalization
Content personalization utilizes data to provide users with content tailored to their needs, interests, behavior, and even the maturity of the customer within the sales funnel. The data consists of a user’s purchase history, click paths, technical features of their device, and more. With compelling content personalization, site visitors don’t receive the same generic content.…
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GDPR FAQ: Your Most Burning Questions About GDPR Answered. Part 1/3
The rest blog posts of the series can be found here:Your Most Burning Questions About GDPR Answered. Part 2/3Your Most Burning Questions About GDPR Answered. Part 3/3 Recent studies investigating readiness for GDPR are not optimistic. A survey published in November 2017 by cloud security firm HyTrust showed that only 22% of US organisations are…
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3 Features You Need to Use PII in a DMP
People are getting a bit jumpy about personal data these days. Just ask the poor folks at Yahoo who have had to announce not one, but two hacks of their email accounts over the last year. The result of such high-profile breaches is that people who never gave much thought about trusting a well-known brand…
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The Ultimate Guide to DMP Terminology
Data management platforms (DMPs) are much like a lot of other new technology on the block – fabulously useful, but intimidating for those who are new to the game. Especially if they don’t know all the terminology associated with it. All the new jargon can seriously hinder new adopters from understanding a DMP’s usefulness. With…
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How Does Data Collection Work in a DMP?
Most companies utilize multiple data-collection tools, including those that collect data from online sources (e.g. web analytics and marketing-automation platforms) and from offline sources (e.g. transaction systems). The fact that large amounts of data are collected from a variety of sources makes the gathering of all these data sets together in one place very important…
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