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Why Shopify stores need privacy-compliant analytics
Shopify store owners depend on analytics to track sales, understand customer behavior, and measure marketing performance. However, as privacy regulations like GDPR, CCPA, and the ePrivacy Directive evolve — and as consumers become more aware of how their data is used — traditional analytics platforms pose increasing risks. Tools that rely on third-party cookies and…
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Piwik PRO vs. Google Analytics for Shopify: A comparison
If you’re running a Shopify store, your analytics tool should do more than just count visits, it should give you complete, accurate data you can use to grow. While Google Analytics 4 (GA4) remains a popular default, many merchants discover its limitations too late: missing transactions, inconsistent reporting, lack of flexibility, and difficulty activating data…
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Everything you need to know about the New York Health Information Privacy Act (NYHIPA)
The New York Health Information Privacy Act (NYHIPA), passed by the New York Assembly on January 22, 2025, awaits Governor Kathy Hochul’s signature and will take effect one year after signing, introducing stringent privacy regulations for businesses processing regulated health information (RHI).
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Homepage A
Make the right decisions with complete data about your web, app and campaign performance Integrate your marketing data, understand what works, and take action to drive better results – all with one analytics and data activation platform Get four times more analytics data Go beyond limited insights. Choose a platform that avoids data cardinality and…
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Client-side tracker
A client-side tracker is a type of tracking tool or script that collects data from a user’s interactions with a website or application directly in the user’s browser, rather than on the server. Client-side trackers typically gather data about user behavior, browsing habits, and content performance. Then, they send this information to external servers for…
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Piwik PRO Masterclass: Campaign optimization
Video Campaign optimization: Integrate Piwik PRO’s CDP with Google Ads to maximize ROI Premiere: 19 February Learn practical methods for analyzing the performance of your advertising campaigns through the seamless integration of the Google Ads ecosystem with Piwik PRO. Discover how to identify incoming traffic and better allocate your budget using CDP and reports. Also,…
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Masterclass for marketers 2
Masterclass for marketers: Optimize your campaigns with a data-driven approach Watch our free video series and gain valuable skills through practical talks and live demos. Watch all the episodes from our masterclass series We’ll use this email address to send you episodes of the Masterclass for marketers video series. Series host Timo Dechau Founder, Tracking…
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Homepage C
Collect, analyze and activate your web & app data with ease A flexible analytics suite for marketers and analysts that lets you respect user privacy every step of the way Modern analytics made simple Use a product ready to meet the needs of all your teams thanks to an intuitive interface, built-in and custom reporting, real-time…
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Homepage B
Reliable data that lets you maximize the impact of your marketing investment Unify your marketing insights, get a complete view of your performance, and take action to drive better results – all from a single analytics and data activation platform Outsmart your competition with access to four times more data¹ Choose a platform that doesn’t…
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Pillar: Unlock the power of customer data: A Piwik PRO data activation playbook
Unlock the power of customer data: A Piwik PRO data activation playbook Turn your customer data into actionable insights Discover our data activation playbook and learn how to make your customer data work for you with Piwik PRO Customer Data Platform (CDP). Explore real-life use cases crafted by industry experts, including Juliana Jackson, Arpit Choudhury,…
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