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HIPAA certification
The Health Insurance Portability and Accountability Act (HIPAA) is a restrictive data security law regulating US healthcare organizations’ use of protected health information (PHI). Covered entities and business associates handling US patients’ PHI are subject to HIPAA. The Department of Health and Human Services (HHS) doesn’t formally recognize the certification, it can be issued by…
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Privacy compliance in ecommerce – a comprehensive guide
The rapid evolution of ecommerce has made privacy compliance a critical concern for many online businesses. With the increasing number of data breaches, consumer awareness, and fines for non-compliance, safeguarding customers’ data and respecting their privacy has become a new standard. According to Gartner, 75% of global consumers will have their personal data protected by…
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HIPAA-compliant analytics
HIPAA-compliant analytics and data activation: Unlock marketing insights with Piwik PRO Understand patient journeys, optimize campaigns, and increase engagement while ensuring patient data remains secure and compliant. Healthcare marketing and data activation Maximize efficiency with the all-in-one platform Access four powerful modules – Analytics, Consent Manager, Tag Manager, and Customer Data Platform – via one…
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Customer acquisition cost (CAC)
Customer acquisition cost shows how much money a company spends to gain a new customer, which helps determine the return on investment of its customer acquisition efforts. CAC includes a company’s spending on marketing and advertising, employee salaries, tools, and technology, as well as sales, travel expenses, etc. This metric is calculated by adding up…
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Meta hit with a €1.2 billion fine, ordered to suspend the EU-US data transfers
US tech giant Meta has been fined a record €1.2 billion for breaching the rules of GDPR. According to the Irish Data Protection Commission (DPC), an authority behind the ruling, Meta violated EU law by sending the personal data of Facebook users to the US, potentially exposing it to US surveillance. The penalty has overshadowed…
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App Tracking Transparency (ATT)
App Tracking Transparency (ATT) is a framework introduced by Apple that requires apps to display a prompt where users need to opt in to enable tracking across apps and websites. Apple enabled this feature in iOS 14.5, iPadOS 14.5, tvOS 14.5, and later versions. The change affects Apple’s identifiers for advertisers (IDFA). These are unique…
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Contextual targeting
Contextual targeting refers to displaying ads based on a website’s content. For example, it may include showing an ad for running shoes on a running forum, or airline and hotel ads on travel websites. Contextual targeting uses real-time session information, such as the website a user is browsing, to determine the individual’s intentions and interests…
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Business associate agreement (BAA)
What is a BAA? A business associate agreement or BAA is a contract between a HIPAA-covered organization and its business associates. It obliges both sides of the contract to protect personal health information (PHI) and comply with the guidelines provided by HIPAA. BAAs require that: Under the HITECH Act (the Health Information Technology for Economic…
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Protected Health Information (PHI)
What is protected health information (PHI)? PHI stands for protected health information. The HIPAA Privacy Rule provides federal protections for personal health information held by covered entities and gives patients various rights concerning that information. PHI and electronically protected health information (ePHI) mean any identifiable data about the patient, including: PHI is a subset of…
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How to perform successful audience targeting with a CDP
As much as 72% of business buyers expect vendors to personalize their experiences. However, only 15% of CMOs believe their company is on the right track with personalization. These numbers speak for themselves – companies need to shift their focus and incorporate high-level personalization into their marketing. If you want to reach your target audience…
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