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Tracking Email Marketing in 4 Steps
Is email dead? You might get this impression when seeing how much effort and attention marketers devote to social media and website optimization strategies. But don’t be misled – your inbox is jam-packed with good reason. The email channel is still the dominant one in the digital marketing ecosystem. A survey by Ascend2 and Research…
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Exit intent pop-ups: ins and outs of keeping visitors on your site
Exit intent pop-ups: friend or foe? There’s no straightforward answer, as everything depends on your strategy. These small message windows generate controversy for their negative impact on user experience. That said, their ubiquitous presence in the digital world implies that they do provide us with real benefits, namely conversion optimization. The truth is, more and…
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First-party data marketing: 3 powerful use cases
Read this blog post to learn how to utilize first-party data in your marketing strategy. Data is the fuel for virtually every marketing activity – from prospecting, to nurturing up through to conversions and customer retention. Every tool and platform we use collects data and tells us something about our customers and their behavior. And…
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Customer data platform: what is it and how does it work?
Wondering about the hype around customer data platforms? Read this blog post and learn why this technology is generating so much buzz. With the amount of information modern marketing tools gather, specialists often feel lost trying to make sense out of it. What’s more, the number of technologies used by marketing departments is rocketing up.…
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How ePrivacy impacts marketing automation, re-marketing, personalization and web analytics
ePrivacy, the regulation that is coming together with the GDPR, and will elaborate the issue of personal data in electronic communications, is moving forward in the European Parliament. It has just recently entered the Trilogue mode. And as it gets closer to passage, more and more questions are arising about its impact and the changes…
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How to Make Digital Analytics Processing Lawful Under GDPR and ePrivacy?
If you’re a regular reader of the blog series on GDPR Piwik PRO is focusing on, you possibly noticed our posts are leading you through the questions your company should answer to assure readiness and minimize compliance risks with a view to the May 2018 deadline. We initially talked about whether GDPR applied to your…
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Why you really need a DMP in your marketing stack
Show me your marketing stack and I’ll tell you whether you’re a smart marketer or not. Yes, it’s that simple. No tests, no questions, no vetting your past experience. Just show me the tools you use, and I’ll tell you whether you are a smart digital marketer or not. Because, you see, there’s one telltale…
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3 Concrete Reasons to Use a Full Marketing Stack
Do you have any idea how many smartphone apps there are available to download? Okay, I’ll help you – a ton. The Apple App Store alone offers roughly 2 million. Now that’s great for doing all sorts of things on the go – from playing games, looking up words in a foreign language or even…
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What Types of Data Does a DMP Collect, From Where, and How?
Marketers and advertisers use a variety of platforms and applications, and while these tools improve campaigns and increase conversions, there is one major problem with using multiple tools: data is stored in too many different areas (or data silos). This multiple-silo situation means advertisers and marketers are unable to see the full potential of their…
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Being a "Good Guy" When Collecting and Analyzing User Data
This is a guest post by Leah Hamilton, a qualified solicitor and writer from TermsFeed. Collecting and analyzing user data is a common part of marketing practice and business strategy. Without knowing what your customers want, or what their focus is, you can’t easily provide them with the products they may need. However, in doing…
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