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A review of HIPAA-compliant analytics platforms
As a healthcare organization subject to HIPAA, you’re walking a fine line when trying to improve the patient experience and ensure your activities are HIPAA-compliant. Vendors have been adjusting to the shifting privacy-oriented analytics landscape and their clients’ expectations. Many of them change their offers accordingly. At the same time, the dominant analytics vendors are…
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Pillar: Piwik PRO Shopify app playbook
The complete Piwik PRO Shopify app playbook Your hands-on guide to smarter, data-driven ecommerce Tap into advanced analytics and a built-in customer data platform (CDP) to improve your Shopify store’s performance. This playbook offers actionable strategies, real-world examples, and step-by-step instructions to help you grow your business while staying compliant with global privacy laws. Each…
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How can healthcare organizations benefit from using a customer data platform (CDP)
Like many industries, healthcare has been undergoing significant change and is under immense pressure. Patients expect personalized healthcare experiences, but are increasingly aware of their privacy rights and demand that their data is safe and not misused. Healthcare providers have been seeking ways to connect, scale, and leverage customer data more effectively to meet consumers’…
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Is Google Analytics HIPAA-compliant?
If you use Google Analytics or similar software, you’re likely already optimizing your website to serve your customers better. But what about Google Analytics and HIPAA compliance? In short – if you’re a HIPAA-covered entity, using GA4 puts you at serious risk of a HIPAA breach. Google states that Google Analytics doesn’t satisfy HIPAA requirements. And…
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Piwik PRO is officially HIPAA certified!
At Piwik PRO, ensuring the highest level of security and data protection has always been our top priority. Developing privacy-friendly analytics is just one aspect of our commitment. We validate our approach by obtaining external certifications from independent organizations. As such, we are pleased to announce that a HIPAA (Health Insurance Portability and Accountability Act)…
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Client-side tagging
Client-side tagging refers to the process of collecting and sending data from a user’s browser (the client) to marketing and advertising tools using small pieces of JavaScript code called tags. These tags are typically deployed on a website through a tag management system (TMS). The main characteristics of client-side tagging include: The main drawbacks of…
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25 years of digital analytics with Brian Clifton: Considered an obstacle at first, privacy is now top of everyone’s mind
In the late 1990s, the recognition of the internet’s commercial potential marked a significant shift into the era of digital analytics. This transition not only reshaped approaches to data but also underscored the importance of privacy as a crucial element of modern analytics. Brian Clifton, a renowned digital analytics and privacy expert, takes a trip…
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Privacy-enhancing technologies (PETs)
Privacy-enhancing technologies (PETs) are a category of tools, techniques, and approaches designed to protect individuals’ privacy while allowing them to interact with technology and share information. PETs aim to empower users to maintain control over their personal data and limit the exposure of sensitive information to unauthorized parties. These technologies are particularly important in the…
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“Cookieless future” is just a buzzword – Here is all you need to know about the end of third-party cookies
Cookies have been a vital part of web browsing for years. While some cookies provide essential functionalities like maintaining visitor sessions, third-party cookies have been controversial due to their ability to track users across the web without their knowledge or consent. People have grown more conscious about using and sharing their data, and many feel…
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Contextual targeting – a privacy-friendly alternative to invasive ad tracking
Regulations introduced by governments worldwide have forced businesses to reevaluate their approach to user data. Tech companies are launching new privacy features and policies restricting third-party tracking. As a result, the cookieless world is coming closer. Though Google has postponed the end of cookies several times, advertisers relieved by the 2024 delay shouldn’t get too…
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